Senior Marketing Insights Manager

Build better healthcare together Maple’s purpose is to meet the world's healthcare needs. We’re Canada's leading on-demand healthcare platform, connecting patients with Canadian-licensed doctors, nurse practitioners and specialists. Today, we’re proud that over 8 million patients and 7,000 businesses and government partners have access to same-day, proactive and ongoing care. We enable people to take control of their health and push the boundaries of what’s possible every day. Bold minds. Big impact. A career at Maple is about making an impact. We empower bold thinking, surround you with an inspiring team and are driven by a motivating purpose. Here, you’ll do work that changes lives — including your own. The role We’re hiring a Senior Marketing Insights Manager to lead how we measure, understand, and improve marketing performance at Maple. The Senior Marketing Insights Manager will lead the development and execution of Maple’s marketing measurement strategy. They will transform complex data into clear, actionable insights that inform investment decisions, optimize omnichannel performance, and uncover new growth opportunities. This role will own high-impact, cross-functional initiatives, including advanced segmentation, personalization at scale, and full-funnel measurement. What success looks like In your first 90 days , you’ll build a strong understanding of Maple’s marketing channels, data infrastructure, and current measurement approach. You’ll establish relationships across Marketing and Data teams, take ownership of key reporting workflows, and identify opportunities to improve visibility, accuracy, and consistency in how performance is tracked and shared. Over the next 12 to 18 months , you’ll establish a scalable and reliable marketing measurement function. You’ll improve how we evaluate performance across channels, strengthen our experimentation capabilities, and enable more confident, data-driven decision-making across the organization. Your work will directly influence how marketing investments are made and how we drive growth. Your responsibilities As a Senior Marketing Insights Manager, you will: Design and Own Marketing Measurement Systems Build scalable frameworks that measure full-funnel marketing performance in partnership with the Data and Analytics Team. Establish and evolve advanced media measurement (attribution, incrementality, MMM) to better understand channel contribution, optimize budget allocation, and inform long-term investment strategy. Operationalize existing predictive models that enable personalized marketing at scale, improving conversion, retention, and lifetime value across channels. Oversee the development and maintenance of dashboards, KPIs, and channel infrastructure that guide decision-making across the organization. Champion a user-centric approach to insights, ensuring metrics reflect behaviour across the full customer journey in an accessible and flexible manner. Lead Strategic Insights Initiatives Support planning cycles with data-backed recommendations and scenario modelling, helping the marketing team estimate impact and make informed investment decisions. Serve as a key voice in shaping strategy through regular business reviews, marketing planning sessions, and campaign retrospectives. Translate technical findings into compelling, actionable narratives tailored for executive and cross-functional audiences. Scale Tools and Processes Identify inefficiencies in current measurement and reporting processes; implement scalable systems to improve speed, accuracy, and accessibility. Oversee and optimize event tracking frameworks (e.g., Google Tag Manager, offline conversion APIs) to ensure accurate, scalable, and privacy-compliant data collection across all digital touchpoints. Design and oversee a structured experimentation roadmap, including A/B and multivariate testing frameworks, to validate hypotheses and drive incremental performance improvements. Drive the integration of AI and agentic workflows into marketing analytics, designing systems that automate insight generation, optimize decision-making, and scale personalization across the organization Who you are 7+ years of experience in data-driven marketing analytics or a related field, with a focus on marketing measurement and performance analysis. Strong experience with attribution, incrementality testing, or marketing mix modelling (MMM). Proven ability to build and scale reporting frameworks, dashboards, and performance metrics. Experience working with large datasets and translating data into actionable business insights. Strong understanding of digital marketing channels and full-funnel performance measurement. Experience designing and running experiments (A/B testing, multivariate testing). Proficiency with analytics and BI tools (e.g., Looker, SQL, Google Analytics, or similar). Strong communication skills, with the ability to clearly present insights to cross-functional and senior stakeholders. Comfortable working in a fast-paced, high-growth environment with evolving priorities. Nice to have: Experience with predictive modelling or personalization frameworks. Familiarity with tracking tools such as Google Tag Manager or conversion APIs. Experience working in a B2C, SaaS, or healthcare environment. Play to your strengths. Finding the right fit goes both ways — so this section is yours to complete. When you join, you’ll add the unique strengths you bring that aren't captured above. How we’ll support you We recognize our
people’s health is everything.
That's why we take care of them. Maple for you and your family: Free, 24/7 access to general practitioners, pediatrics, and mental health therapy for you and your family. Care starts on day one. Comprehensive health coverage: Medical, dental, and life insurance because your peace of mind—and your loved ones—matter most. Health spending account: Extra funds to cover the essentials that make a difference, from new glasses to specialized therapy. Flex benefits: An annual budget built for your growth and well-being. Use it for professional development, wellness expenses, or a one-time boost to your retirement savings. You choose what matters most. Health days: Life happens. We provide 10 dedicated days for rest, medical appointments, or caregiving, so you can show up at your best. Destination days: Work from anywhere. Enjoy the flexibility to work internationally in eligible countries for up to 5 days per year. Group retirement savings plan: We’re here for the long haul. Invest in your future with our group retirement plan. The details Job type: Existing vacancy, full-time Hiring manager: Senior Director, Performance and Digital Location: Hybrid, 225 Richmond Street West, Toronto, ON Start date: June 2026 Vacation: 4 weeks Pay range : $112,000-$130,000 Offers can vary depending on skills, experience, and readiness to meet Maple’s expectations for this level. We encourage open conversations about pay. If you have questions about how compensation works at Maple, you’re welcome to ask at any point in the interview process. At Maple, we’re committed to the safety and security of our platform. Please note that any offer of employment is subject to a criminal record check (EPIC) and identity verification. Additional checks, including employment or education verification, may be conducted depending on the requirements of the role. Use of artificial intelligence At Maple, we do not currently use Artificial Intelligence (AI) or automated tools to screen, assess, or select candidates. Every application is thoughtfully reviewed by our Talent Acquisition team or hiring managers.