Senior Manager, Website Marketing

GCSAA is seeking a results-driven digital marketing professional to lead the execution, optimization, and overall performance of its website ecosystem. This role is responsible for translating strategic direction into measurable outcomes that enhance user experience, engagement, and conversion across all digital touchpoints. Serving as the day-to-day owner of the website experience, this position will focus on continuous improvement through data-driven insights, user behavior analysis, and cross-functional collaboration. The Senior Manager, Website Marketing plays a critical role in supporting membership growth and retention, event promotion, and strengthening GCSAA’s brand presence. Qualified candidates possess: Ability to execute and optimize website strategy to improve user experience, engagement, and conversion Strong experience managing website content, including page builds, edits, and updates within a CMS environment Proficiency in analyzing website performance using tools such as Google Analytics (GA4), with the ability to translate data into actionable insights Experience with A/B testing, user journey analysis, and continuous website optimization Working knowledge of SEO best practices, including site structure, keyword strategy, and content optimization Ability to collaborate across teams (marketing, IT, communications, membership) to support broader digital initiatives Strong written and verbal communication skills, including the ability to present data-driven recommendations to stakeholders Experience integrating website efforts with email, social media, and paid digital campaigns Familiarity with website accessibility standards (WCAG/ADA) and data privacy practices (e.g., cookie consent, GDPR/CCPA) Ability to manage multiple projects in a fast-paced, deadline-driven environment with strong attention to detail High level of ownership, accountability, and a proactive, solution-oriented mindset Bachelor’s degree in Marketing, Communications, Digital Media, or related field, or equivalent work experience Minimum of 3–6 years of experience in digital marketing, website management, or digital strategy roles Solid understanding of HTML/CSS and general web functionality Position must live within a commutable distance from our headquarters office in Lawrence, KS About GCSAA The Golf Course Superintendents Association of America (GCSAA), is a non-profit, membership-driven association with 21,000+ members in 78 countries and 95 employees whose mission is serving its members, advancing their profession and improving communities through the enjoyment, growth and vitality of the game of golf. Our mantra is simple: Everyone paddles. We seek to hire passionate team members who wish to make an impact on the future of the game and golf course management profession. And the best part, we get to call this work. Salary range is $68,000 - $75,000 / annually . In addition to GCSAA’s attractive compensation/benefits package, we also provide generous paid leave, allow for community involvement opportunities, provide a hybrid (2 remote days/week) work schedule, enforce a year-round casual attire, staff fun events, and wellness incentives. Applications will continue to be received until the position is filled. Individuals from historically underrepresented groups are highly encouraged to respond. Apply online at: https://www.gcsaa.org/who-we-are/careers-at-GCSAA . If you need further assistance applying, please email [email protected] . GCSAA promotes a welcoming and inclusive environment and is proud to be an EOE.