Just Born, Inc
. is a family-owned candy manufacturer that has been creating joyful moments for generations. Founded in 1923 and headquartered in Bethlehem, Pennsylvania, we are proud to produce iconic brands like
PEEPS®, MIKE AND IKE®, HOT TAMALES®, and GOLDENBERG’S® PEANUT CHEWS®.
Our purpose is simple: to
create joyful moments
and
build stronger communities
. Guided by our highest
ideals—
to
take care of each other, do the right thing, and give
forward
—
we
remain
committed to our people, our consumers, our community, and the planet.
Position Summary:
The
Senior Manager, Sales Strategy
partners closely with Sales and Marketing leaders to support
sustainable, profitable growth
across channels and customers. This role helps translate commercial and enterprise strategies into
well
‑
structured
, actionable sales plans
that support net sales, profit, and market share growth.
The role blends
Sales Strategy and Revenue Growth Management (RGM)
capabilities, including pricing, promotion, trade investment, and portfolio planning, with a strong focus on execution, collaboration, and field sales enablement. This is
a great opportunity
for someone who enjoys working across teams, applying analytical thinking, and helping others succeed in a
fast
‑
paced
commercial environment.
Location:
Bethlehem, PA
Work Model:
Work in a
hybrid model
with
3 remote days and 2 in-office days
in Bethlehem, PA. Associates
50+ miles away
may receive
one reimbursed hotel stay per week
to ease commuting
.
How
You’ll
Impact Results:
Sales Strategy & Commercial Planning
Collaborate with sales leadership to develop and support annual and quarterly sales plans, contributing to planning processes, executional consistency, and growth initiatives
Set & translate channel and/or customer strategies into clear, executable plans across product assortment, pricing, promotion, and trade
Review
in
‑
market
performance and share insights to help
identify
opportunities, potential risks, and recommended adjustments to improve outcomes and ROI
Revenue Growth & Decision Support
Apply Revenue Growth Management (RGM) principles to support commercial
decision
‑
making
, including pricing strategy, promotion effectiveness, trade investment, and portfolio prioritization
Partner with
cross
‑
functional
teams to help ensure pricing, promotional, and assortment strategies are clearly communicated and consistently executed
Execution & Field Enablement
Coordinate execution of approved customer initiatives from planning through launch, partnering with Sales, Brand Marketing, Sales Planning, and Supply & Demand teams
Build strong,
trust
‑
based
relationships with field sales and brokers to support clear communication and execution
Facilitate weekly field sales and key account project discussions with clear priorities, shared accountability, and
follow
‑
through
Partner with Marketing to support development of everyday, promotional, and seasonal selling materials that enable consistent field execution
Tools, Materials & Merchandising
Oversee the development, accuracy, and
timely
communication of product fact sheets, price lists, and selling tools for field sales and brokers
Collaborate with field and broker teams to evaluate merchandising, display, and shopper marketing opportunities
Provide strategic oversight for the planning and execution of national trade shows (including Sweets & Snacks and NACS), ensuring alignment with sales priorities