Senior Manager of Product Design

Who is Flock? Every community deserves to be safe, it’s a fundamental right. Our mission is simple - to build technology that reduces crime and protects privacy. Flock partners with cities, businesses, schools, and neighborhoods to help protect where people live, work, and play. Last year, Flock technology supported over 1 million criminal investigations. We've also helped solve approximately 20% of reported crimes in areas where we're deployed, and have played a role in locating more than 10,000 missing people. We are a high-performance team united by urgency, ownership, and a shared commitment to meaningful impact. The work is fast-paced and the expectations are high. We push beyond perceived limits, support each other, and hold ourselves accountable to delivering results that matter. With over $1B in funding and an $8.3B valuation, we are scaling with intention and investing in the people who will help us build what others said could not be done. At Flock, you will find the opportunity to grow quickly, take on real responsibility, and contribute to something bigger than yourself. The Opportunity Flock is entering a new phase of scale. As our product footprint expands across web and mobile and our customer base broadens across public and private sectors, our tools support users with very different workflows, environments, and responsibilities. From office-based analysts to field-based professionals, customers rely on Flock to make fast, confident decisions. Meeting these diverse needs requires a cohesive, intuitive, and user-centered product experience. We’re hiring a Senior Manager of Product Design to elevate usability, consistency, and design quality across our product suite while strengthening the partnership between Product, Engineering, and Design. This person will be the most senior member of the design organization. This leader will bring clarity where complexity exists, champion user-centered thinking, and establish the practices that allow a high-performing design team to move quickly and thoughtfully. In this role, you will: Level up the quality of design in our product and the craft of our design team Shape a design vision grounded in customer insights and data, focusing on the product experiences where design can drive the greatest impact Mentor and empower a team of 9 designers as a hands-on player-coach who deeply understands users, workflows, and product details Strengthen alignment across Product and Engineering to solve meaningful problems for our customers Right-size design systems, processes, and rituals for hyper-growth, ensuring we balance speed with quality Ensure an understanding of the underlying models and primitives that enable great UX to be built on top Improve usability and consistency across web and mobile experiences If you're excited by the opportunity to shape the user experience of mission-driven, multi-modal software used in real-world operational environments, this role is for you. The Skillset What You Bring 8+ years of product design experience, with deep expertise designing across multiple platforms, especially web applications Proven leadership experience managing and developing product designers in a player-coach capacity, ideally in a high-growth environment Strong UX foundation and expertise across the core design disciplines: Defining core primitives, information architecture, interaction design, and user interface design, with the ability to evaluate and elevate the quality of each Strong design craft and product intuition, able to translate complex user needs into simple, effective solutions Exceptional cross-functional communication skills, with the ability to influence and align stakeholders at every level Comfort operating with ambiguity and driving clarity in fast-paced, high-growth settings Wired to build with time-to-value for the customer in mind. Experience designing for B2B SaaS products used across varied user contexts and technical comfort levels What You’ll Lead Champion user-centered design across prototyping, journey mapping, system design, and interface design Build and evolve the design team’s culture, principles, vision, and shared language Establish and maintain design processes and rituals that enable high-quality work at high velocity Strengthen relationships with Product, Engineering, and customer-facing teams to ensure we’re solving the right problems and delivering intuitive, impactful experiences Lead a data-informed design practice – partnering with Product Analytics and cross-functional teams to define, track, and interpret UX health indicators — using insights to guide design decisions and measure impact Serve as a hands-on player-coach, engaging in discovery, testing, validation, and iterative loops with the Design team, as well as Product and Engineering Lead cross-functional initiatives that strengthen our experience quality, such as accessibility (WCAG), usability and interaction standards, and shared patterns across products. Feeling uneasy that you haven’t ticked every box? That’s okay — research shows candidates from underrepresented backgrounds often hesitate to apply unless they meet every qualification. If this role excites you, we encourage you to apply. 90 Days at Flock We prescribe to 90 day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired in this role at Flock Safety. The First 30 Days Build strong relationships with designers, product managers, engineering partners, and customer-facing teams Develop a deep understanding of Flock’s product ecosystem, users, workflows, and the contexts in which our products are used Spend time listening to customers and users — through shadowing support calls, ride-alongs with customer-facing teams, and observing real workflows — to build firsthand empathy for how our products are used in practice Review design operations, rituals, and execution patterns to understand current velocity and quality. Begin an initial audit of critical product areas to identify the highest-ROI opportunities for design quality or consistency improvement Familiarize yourself with accessibility expectations and Flock’s current WCAG posture The First 60 Days Provide coaching, feedback, and day-to-day support to designers to strengthen their craft and impact Collaborate with Product and Engineering to refine or right-size design workflows, rituals, and cross-functional touchpoints Work with Product Analytics and customer-facing teams to understand the current state of UX health indicators and begin establishing baseline metrics Conduct deeper engagements with users and customers — participating in research sessions, customer conversations, and real-field usage observations to validate assumptions and better understand critical workflows Identify opportunities to improve accessibility across the product suite and partner cross-functionally on a practical plan to move WCAG compliance forward Deepen the initial product audit into a clear perspective on where design can improve usability, quality, or customer outcomes. Begin working with the team to make measured, incremental improvements in high-impact areas. Strengthen UX research and discovery practices, integrating user insights more deeply into product planning 90 Days & Beyond Deliver a prioritized set of recommendations for where design can drive improvements to velocity, quality, or practice maturity Establish ongoing tracking of UX health indicators and integrate them into team rituals and decision-making Own cross-functional initiatives that impact user experience (e.g., accessibility, UX standards) Continue supporting designers as a player-coach — helping them elevate design quality, strengthen craft, and deliver thoughtful, user-centered product improvements Ensure customer insights remain central to design decisions by bringing user feedback, field observations, and UX metrics into roadmap conversations and design critiques Salary & Equity In this role, you’ll receive a starting salary between $200,000 and $250,000 as well as Flock Safety Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in-depth with you during our first chat. Location We’re building the impossible, together. To drive innovation through in-person collaboration, we’re prioritizing candidates in our key hubs: Atlanta, Austin, Boston, Chicago, Denver, Los Angeles, New York City, and San Francisco. While we value the energy of our hub communities, we embrace remote work and welcome applications from exceptional talent across the United States. The Perks 🌴 Flexible PTO : We offer non-accrual PTO, plus 11 company holidays. ⚕️ Fully-paid health benefits plan for employees : including Medical, Dental, and Vision and an HSA match. 👪 Family Leave : All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time. 🍼 Fertility & Family Benefits: We have partnered with Maven , a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses. 🧠 Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, a1nd digital tools, all tailored to each individual's needs. 💖 Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support. 💸 Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions. 💚 ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know. 💻WFH Stipend: $150 per month to cover the costs of working from home. 📚Productivity Stipend: $300 per year to use on Audible, Calm, Masterclass, Duolingo and so much more. 🏠Home Office Stipend: A one-time $750 to help you create your dream office. Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together. If you need assistance or an accommodation due to a disability, please email us at [email protected]. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process. At Flock, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level. Flock is aware of fraudulent individuals and agencies falsely claiming to represent our company. All legitimate communication from Flock will come from an email address ending in @ flocksafety.com . We do not make job offers through messaging apps, social platforms, or unauthorized third parties, and we will never request payment or sensitive personal information during the hiring process. If you encounter suspicious outreach related to a Flock role, please report it to [email protected]