Senior Manager, Member Engagement Strategy

CuraLinc Healthcare is seeking a Senior Manager, Member Engagement Strategy to lead the evolution of our lifecycle-driven engagement approach across our platform and services. This role is responsible for defining how members are guided from awareness to sustained engagement in a way that strengthens outcomes while supporting business growth. You will shape the strategic direction of member engagement across activation, adoption, and retention within a B2B2C ecosystem. This role is ideal for a strategic growth leader who understands consumer behavior, product engagement, and cross-functional execution. You will connect data insights, product capabilities, and multi-channel engagement strategies into a cohesive framework that scales responsibly and delivers measurable impact. This position includes people leadership and close collaboration with client-facing teams. CuraLinc Healthcare delivers transformative mental health care fueled by connectivity, marrying technology and personalized advocacy to support thousands of the world's best employers and millions of their employees throughout their mental health care journey. CuraLinc Healthcare is a service-driven organization whose employees are treated with professionalism and respect. We believe that "a chain is only as strong as its weakest link" and, therefore, look to hire high-performing professionals with outstanding experience, work ethic and character. We strive to provide all selected applicants with a smooth recruitment experience. Therefore, we ask that you complete an application for employment via curalinc.com/careers or this posting's easy apply. If you are selected for a position with CuraLinc, we will not ask for personal or financial information via email. Should you have any questions or concerns, please contact us via [email protected]. Primary Responsibilities Own the Overall Member Engagement Strategy Across CuraLinc’s Platform and Services Lead the Continued Development of a Scalable Lifecycle Engagement Model Spanning Activation, Adoption, and Retention Define Strategic Guidance for How and When Engagement Initiatives are Deployed Across Member Segments Partner with Product, Client Success, Content, Clinical, Data, and Operations to Align Engagement Priorities with Business Goals Translate Behavioral Insights and Performance Data into Clear Engagement Strategies Define Success Metrics Tied to Engagement Quality and Progression Use Experimentation and Performance Analysis to Refine and Strengthen Engagement Initiatives Provide Strategic Support and Insight to Client-Facing Teams as Needed Lead and Develop Team Members Responsible for Engagement Execution Required/Minimum Qualifications 7+ Years of Experience in Product Growth, Lifecycle Engagement, Member Experience, Digital Health, or Related Fields Experience Operating within a B2B2C Environment Proven Ability to Design and Lead Strategic Engagement Frameworks Strong Understanding of Consumer Behavior and Engagement Principles Experience Using Performance Data to Inform Strategy and Optimization Experience Influencing Cross-Functional Stakeholders and Aligning Teams Around Shared Priorities Client-Facing Experience, Including Presenting Strategy or Performance Insights People Management Experience Preferred Qualifications Experience in Healthcare, Mental Health, Wellness, or Benefits-Related Environments Background in Lifecycle Marketing, Product-Led Growth, or User Engagement Strategy Experience Working Closely with Analytics or Data Teams This is a full-time, salaried role, located in the continental United States and Hawaii, and includes a robust benefits package, with 100% company-paid single tier medical coverage insurance, PTO, 401(k) with match, dental, vision, life, and disability insurance. CuraLinc is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, age, national origin or disability.