Overview
Our Corporate Marcom Operations team has an opening for a Senior Marketing Automation Manager. In this position, you will own the strategy, operations, and evolution of our Marketing Automation (MA) and Customer Data Platform (CDP) ecosystem. You will also be responsible for integrating a new CDP and advanced MA platform into our existing technology stack, while elevating how we design, execute, and optimize customer journeys across the full lifecycle.
How You’ll Make An Impact:
Own the Marketing Automation and CDP strategy, aligned to marketing and sales objectives.
Lead the integration and ongoing optimization of a new CDP and MA platform within the existing MarTech ecosystem.
Oversee the design, execution, and optimization of B2B and B2C automated customer journeys across the customer lifecycle.
Partner with cross-functional teams to ensure data, systems, and processes support scalable activation and personalization.
Establish best practices for MA operations, governance, and performance measurement.
Manage, mentor, and develop a team of 7, providing clear priorities, structure, and growth opportunities.
What You Bring:
Education: Bachelor's degree (or higher) in Marketing, Sales, Business or IT. Certifications in Adobe, Salesforce, Eloqua, Marketo or other related Marketing Automation tools are desirable.
Work Experience: 10+ years of experience in Marketing Automation, MarTech, or related disciplines.
Hands-on experience with enterprise MA and CDP platforms, such as: Adobe Experience Platform (AEP), Adobe Journey Optimizer, Marketo Salesforce Data Cloud and Marketing Cloud.
Experience leading platform implementations and systems integrations.
Proven track record of improving automated journeys and marketing processes.
Experience managing and developing cross-functional MA teams.
Strong understanding of customer data, lifecycle marketing, and personalization.
Strong ability to operate in ambiguous environments and bring clarity through structure and clear communication.
Location:
Bio-Rad is pleased to offer the flexibility for this role from any location in the U.S.
Total Rewards Package:
At Bio-Rad, we’re empowered by our purpose and recognize that our employees are as well. That’s why we offer a competitive and comprehensive Total Rewards Program that provides value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Bio-Rad's robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee’s work and life cycle.
Benefits:
We’re proud to offer a variety of options, including competitive medical plans for you and your family, free HSA funds, a new fertility offering with stipend, group life and disability, paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG’s), and more!
Compensation:
The estimated base salary range for this position is $157,400 to $216,400 at the time of posting. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors. This position is eligible for a variable annual bonus, which is dependent upon achievement of your individual objectives and Company performance.
Who We Are:
For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.
EEO Statement:
Bio-Rad is an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds. Veterans, people with physical or mental disabilities, and people of all race, color, sex, sexual orientation, gender identity, religion, national origin and citizenship status are encouraged to apply.
Agency Non-Solicitation:
Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.
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