Senior Manager, Marketing AI & Analytics

"The Marketing team is poised for unprecedented growth and opportunity. We're in a very unique position where we've experienced tremendous success but are far from exhausting the whitespace around us. There is a unique opportunity to join a rising organization and make a significant and immediate impact." Mark Lynch - Senior Director, Demand Generation This is not a traditional marketing operations role. We're looking for someone who believes the highest-leverage thing a marketing team can do right now is build with AI — not just adopt AI tools, but architect workflows, deploy solutions, and fundamentally rethink how a lean team competes with organizations five times its size. You'll inherit an established data infrastructure and a marketing organization that's already running AI-powered pipelines in production — things like automated content generation, LLM-based lead scoring, customer risk monitoring, and intelligent reporting. The stack today includes BigQuery, Salesforce, Marketo, Power Automate, and Google Cloud, and the building happens in tools like Claude Code. Your job is to take ownership of that foundation, extend it, and use it to keep accelerating what this team can do. You'll lead two junior analysts, replace external consultant dependencies, and work directly with the VP of Marketing as a strategic and technical partner. The thesis behind this role is simple: the right person with the right tools and data infrastructure can deliver more value than a team twice the size operating the old way. If that excites you, keep reading. What you’ll do: AI-Native Strategy & Execution Identify high-impact opportunities to apply AI across marketing and build production-ready solutions (not concepts or decks) Own end-to-end delivery: ideation, prototyping, validation, and deployment Develop and maintain AI-driven workflows (e.g., content generation, lead scoring, competitive intel, reporting) Evaluate emerging AI tools and lead build vs. buy decisions Establish scalable frameworks, documentation, and adoption best practices Act as the internal expert on applied AI, influencing strategy and upskilling teams Marketing Data & Analytics Infrastructure Own and evolve the marketing data stack (warehouse + integrations across CRM, automation, ads, and web analytics) Build automated reporting that delivers actionable insights to stakeholders Lead deep-dive analyses on pipeline, channel performance, attribution, lead quality, and ROI Improve data quality, measurement frameworks, and reporting coverage Manage data orchestration (APIs, workflows, automation pipelines) Team Leadership & Operational Scale Lead and develop a high-performing team of two analysts Transition key work from external consultants to in-house capability Partner closely with Marketing leadership to drive strategic initiatives Deliver clear insights, recommendations, and materials to support executive decision-making What you’ll bring: You've built working AI solutions end-to-end — from identifying a problem, to prototyping with LLM APIs or agentic coding tools, to putting something in production that people actually use You're comfortable with code, SQL, and data infrastructure — not necessarily as a trained engineer, but as someone who can ship working solutions that involve all three Strong structured problem-solving — the kind honed in consulting, strategy roles, or high-accountability operating environments 5–10 years of experience across some combination of: strategy, consulting, marketing operations, analytics, business operations, or revenue operations Analytical depth: you can build a report, question the data, find the story, and present it clearly to a senior stakeholder People leadership experience or strong evidence of mentoring and developing junior talent High agency, low ego, and a bias toward building over recommending Are you ready to become an Absorber? What we offer: Fully remote-first work with flexible work arrangements Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location New Hire Equipment Allowance and monthly Flex Allowance to support your success Endless opportunity for career growth and internal mobility Employee driven DE&I programs Who are we? Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. Absorb is a cloud-based learning management system (LMS) engineered to inspire learning and fuel business productivity. Our online learning platform combines forward-thinking technology built to scale as our customer’s organizations grow. We empower learners to enrich their lives, workplaces and communities. Our values are simple: We achieve exceptional results by genuinely caring about each other and the work we do We’re united, and we grow through our commitment to elevating continual learning! Absorb is proud to be an equal opportunity employer, we celebrate diversity and are committed to creating a safe and inclusive environment for all our people. All employment decisions are based on business needs, job requirements and individual qualifications. In the event a current Absorb employee would like to apply for this role they will inform their supervisor prior to submitting their application. Successful candidates for this position will be subject to pre-employment background screening, including a criminal record check and must be able to show proof of legal eligibility to work in the country they have applied to without sponsorship. Should you require any accommodation during the recruitment process, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, please contact us at [email protected] We use AI tools to support our recruitment process, such as organizing applications and highlighting potential matches based on role requirements. While these tools help streamline our review, all screening and final hiring decisions are made by our recruitment team. We encourage candidates to apply authentically and not rely solely on AI-generated responses in their applications. #LI-REMOTE