Senior Manager, Demand Generation

About Procare For over 30 years, Procare Solutions has been dedicated to empowering early childhood educators by providing products and services that enable them to focus on the care, safety and education of children. We recognize the responsibility that comes with nurturing and educating children, which is why our child care management solutions are designed to automate business processes, help ensure safety and compliance, communicate with families and provide educational resources and training to help teachers and children thrive. Over 40,000 satisfied customers have chosen Procare Solutions as their trusted partner in providing exceptional care for young minds. A Little About the Role We're looking for a Senior Manager of Demand Generation to lead our Growth Marketing team's pipeline engine. This is a high-impact, hands-on leadership role responsible for building strategy and owning programs that drives qualified pipeline across our SMB and mid-market segments. You'll have a particular emphasis on content-led campaign production — and you'll bring a clear point of view on how AI is reshaping demand gen and put it to work. What you’ll do: Strategy & Leadership • Own the demand generation strategy and roadmap across SMB and mid-market segments, with full accountability for pipeline contribution, MQL/SQL targets, and CAC • Coordinate agency and contractor resources • Report pipeline performance and campaign ROI to the VP of Growth Marketing and cross-functional leadership • Define and evolve the demand gen tech stack — including Pardot, HubSpot, Salesforce, and emerging AI-powered tools Content-Led Campaign Production Lead the development and execution of content-focused integrated campaigns — from strategy and brief through asset production, distribution, and performance analysis Oversee the monthly webinar program targeting center directors and multi-site operators, spanning product education, industry trends, and customer stories Partner with Brand teams to ensure campaign messaging, creative, and assets are consistently on-brand and persona-appropriate Drive content syndication, SEO-informed programs, and inbound channel strategy Nurture & Automation Oversee multi-touch nurture programs in Pardot and HubSpot, with tailored tracks by persona, lifecycle stage, and product interest Own lead scoring model strategy and database health in partnership with Marketing Ops Guide audience segmentation and personalization approaches across all automated programs Cross-Functional Alignment Align closely with Product Marketing on launch campaigns, competitive positioning, and sales enablement assets Partner with the Sales Development team on lead handoff processes, follow-up SLAs, and feedback loops Collaborate with RevOps on attribution modeling and closed-loop reporting from lead to revenue Our ideal candidate will have: 7+ years' of B2B demand gen experience, ideally in SaaS or EdTech Bachelor’s degree in Marketing, Business Administration, or equivalent Proven record building pipeline through content-led programs Hands-on with Pardot or HubSpot and Salesforce Strong analytical skills — comfortable building reports and interpreting funnel metrics Excellent project management and written communication skills Experience in childcare, education, or healthcare verticals Hands-on with AI-powered marketing tools Background in GEO/emerging search optimization Experience with product launch or feature-launch marketing Physical Requirements: This position works most of the time in a fixed office location and may involve sitting and/or standing for prolonged periods Frequently required to communicate verbally and in writing (mostly email) with customers, prospects, and other employees Use of computer, telephone, and other office equipment for the greater part of the workday Occasional travel may be required for this position Why Procare? Excellent comprehensive benefits packages including: medical, dental, & vision plans HSA option with employer contributions Vacation time, holidays, sick days, volunteer & personal days 401K Plan with employer match and immediate vesting Employee Stock Purchase Plan Employee Discount Program Medical, Dependent Care, and Transportation FSA Plans Company paid Short and Long-Term disability and Life Insurance RTD EcoPass for all Denver employees Tuition Reimbursement and continued Professional Development Fast paced, high energy workplace environment in prime downtown location Regular company provided meals Salary $103,000 - $117,700/year DOE Location This position is based in our Denver, CO office. We are currently in a hybrid in-office/remote working model based on business needs. Candidates must be willing and able to work from our Denver, CO office a minimum of 3 days a week.