Senior Manager, Demand Engineering

Your job The Senior Manager, Salesforce Marketing Cloud supports the strategy, execution, and optimization of global performance marketing programs to drive customer acquisition, engagement, and revenue growth. This role owns the development and ongoing optimization of scalable, data-driven marketing programs across channels, partnering closely with cross-functional teams to improve efficiency and impact. The position collaborates with Brand, Product, Sales, and Revenue Operations teams to align performance marketing initiatives with business priorities and ensure measurable outcomes across key stages of the customer lifecycle. Who you are Contribute to the development and execution of the global performance marketing strategy across digital channels, including paid media, lifecycle marketing, and account-based programs. Design and optimize audience-centric marketing programs for enterprise, mid-market, and small business segments in partnership with regional and functional partners. Build, monitor, and improve end-to-end customer journeys that drive conversion, retention, and long-term value, leveraging data and testing. Help establish and refine marketing operations, including workflow design, automation, and lead management processes in collaboration with BAT and Rev Ops. Implement and maintain experimentation practices, including A/B testing and data-driven optimization, and surface insights and recommendations to senior leaders. Identifies, streamlines, and scales business processes through automation, using tools and workflows to reduce manual effort, improve accuracy, and increase operational efficiency. Who we are Requires a minimum of 10 years of related experience; or a minimum of 8 years with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience. Experience with Salesforce Marketing Cloud (or Marketing Cloud Advanced), Data Cloud, or a comparable customer data platform (CDP). Experience designing personalized, automated audience journeys and leveraging audience segmentation strategies to accelerate engagement, qualification, and conversion. Experience managing regional or multi-regional performance marketing programs across paid media and marketing automation platforms. Experience designing and executing experimentation plans, including A/B testing, performance measurement, and data-driven optimization. Ability to translate business goals into actionable marketing strategies, measurable programs, and insights-based recommendations through KPI development and performance analysis. Effective communication and collaboration skills, with experience partnering across functions to drive alignment and execution. At this time, we are not considering candidates for this role who are based in the following locations: State of California, Seattle, WA, New York City Metro (Tri-State), Washington DC Metro Area. 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