Senior Manager, Analytics

About Northern Headquartered in London, Ontario, Northern is an integrated digital solutions agency that partners with leading Commercial and Public Service organizations to navigate digital change. We bring together strategy, experience design, data, marketing, and technology to create connected digital experiences that engage audiences, accelerate growth, and drive meaningful outcomes. Since 2015, we’ve grown to 200+ digital experts and have been recognized by Great Place to Work Canada, including Best Workplaces for Inclusion, Women, Mental Health, Hybrid Work, and more. What We’re Looking For We're looking for a strategic and hands-on analytics leader to help shape the future of Northern's Data & Analytics practice. As our Senior Manager, Analytics, you'll lead complex client engagements , guide a team of analytics practitioners, and play a key role in growing our analytics capabilities and market presence. In this role, you'll work with leading organizations to design and deliver innovative analytics solutions across the Adobe Experience Cloud ecosystem, including Adobe Analytics, Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), Real-Time CDP, and Adobe Journey Optimizer (AJO). You'll partner closely with our Revenue team to support client strategy, solution design, and business development opportunities while ensuring exceptional delivery outcomes. This is an opportunity for someone who enjoys balancing client leadership, solution architecture, team development, and practice growth . You'll help define our analytics offerings, influence our technology investments, build strategic partner relationships, and identify new ways to leverage data and AI to create value for our clients. Our Connected Workplace Program gives you the option to choose a remote, hybrid or in-office workspace ! What You’ll Be Doing Lead engagements end-to-end : discovery, requirements, KPI alignment, and proactive scope/risk management. Architect and deliver Adobe Experience Cloud solutions (Adobe Analytics, CJA, AEP/RT-CDP, AJO, Target) using best practices. Own measurement and solution design : SDRs, variable mapping, tracking plans, attribution, and journey-based frameworks. Design and implement data architecture (event-driven data layers, Web SDK) with rigorous QA. Develop MarTech roadmaps and analytics maturity assessments tied to business outcomes . Integrate online/offline data to enable unified profiles, segmentation, and activation . Evaluate and recommend analytics platforms against capabilities, performance, security, and fit. Implement consent and data governance aligned to GDPR, CCPA, and PIPEDA (via TMS, OneTrust). Ensure delivery excellence via standardized reviews and scalable QA processes. Build trusted senior client relationships ; act as escalation point for delivery issues. Staff projects effectively; align internal/contractor skills and oversee output quality. Mentor and develop practitioners ; provide ongoing technical guidance and feedback. Define and evolve practice strategy , delivery methodologies, frameworks, and best practices. Drive innovation and AI-augmented analytics (predictive insights, segmentation, journey orchestration, reporting enhancement, next-best-action); stay current on trends. Translate partner (especially Adobe) roadmaps and investments into service offerings and client solutions; support go-to-market with Revenue (discovery, solutioning, estimation, proposals), collaborate cross-functionally, and represent Northern at industry/partner events . Working Conditions Office hours are generally Monday - Friday, 9:00 am - 5:00 pm ET Flex-time available Some overtime may be required on occasion. Some travel may be required. What We’re Looking For: Qualifications 8+ years delivering enterprise analytics in agency/consulting environments; led multiple concurrent engagements. Adobe Experience Cloud expertise: Adobe Analytics, CJA; strong AEP/Real-Time CDP; working knowledge of AJO, Target, Campaign. Solution architecture and implementation: Web SDK, event-driven data layers, tracking design, attribution, journey measurement, and rigorous QA. Data integration: unify online/offline sources for customer insights, segmentation, and activation. Governance and privacy: tag management, consent management, and compliance with GDPR, CCPA, PIPEDA. Complementary tools: Experience with GA4, Google Marketing Platform, Looker Studio. Strategy: develop MarTech roadmaps and maturity assessments; recommend solutions aligned to business, technical, and security needs. Leadership and communication: mentor practitioners; executive-ready storytelling; support solution design, scoping, and proposals. Tools and ways of working: proficient with Microsoft Office, Google Workspace, and common PM/collaboration tools (task boards, ticketing, dashboards). Assets Experience with both commercial and public service clients. PMP, Agile, or Scrum Master certification. Hands-on experience in web development and/or digital marketing solutions. Core competencies Strategic thinking Client and stakeholder management Analytical thinking Leadership and team development Communication Results orientation Innovation and problem solving (including AI) Bonus skills and experience (nice to have) Adobe certifications (especially Analytics Architect/Master, AEP, Real-Time CDP) Strong SQL for querying, reporting, and audience building across analytics/CDPs Experience with non-Adobe analytics/BI tools (Amplitude, Tableau, Power BI) Familiarity with non-Adobe CDPs (Tealium, Lytics, Treasure Data, Zeta) and data-architecture integration Personalization and experimentation platforms (Adobe Target, Optimizely) Building and managing strategic platform partnerships Applied AI/ML in analytics (predictive modeling, automated insights, LLM-augmented reporting) Developing packaged service offerings or practice playbooks in an agency setting Benefits of Becoming a Northerner In exchange for your talent, Northern offers: Benefits Plans, HSA / QSEHRA Employee Wellness & EAPs Fitness Reimbursement and Vet Care Programs RRSP Matching / 401K Profit Sharing Flexible work to promote work-life integration Home office allowance Referral bonus program, company social events, and more! Why Join Northern Commerce? You’ll work alongside a team of 200+ digital experts at one of Canada’s Best Workplaces™ for Inclusion, Women, Mental Health, Hybrid Work, and more. We’re intentional about growth, collaboration, and creating meaningful digital experiences that move our clients forward. Be part of a high-performing, collaborative team. Work on exciting analytics projects with leading brands . Opportunity to drive operational excellence and team strategy. Hybrid work environment with flexibility to balance remote and in-office collaboration. Compensation This role has a target salary range of 135,000 CAD - 175,000 CAD. Placement within this range is based on relevant skills, directly applicable experience, and depth of expertise. Candidates with solid experience that meets most, but not all, role requirements typically fall near the mid-point of the range. In addition to base salary, Northern offers a comprehensive total rewards package, including health & dental benefits, RRSP matching, profit sharing, and other perks. Equity and Diversity Northern welcomes applications from all qualified individuals and is dedicated to fostering a culture of inclusivity, employment equity, and diversity in the workplace. We encourage candidates from all backgrounds to apply, including but not limited to members of visible minorities, Indigenous peoples, individuals with diverse abilities, and those of all gender identities and expressions. We are also committed to ensuring an inclusive and accessible recruitment process. Accommodations are available at every stage of the hiring process. If you require support or adjustments to participate fully, please let us know when you apply, and we will work with you to meet your needs. AI Use & Interview Transparency: Northern uses AI tools to support parts of the hiring process, such as drafting interview questions and organizing candidate information. We may also record and transcribe interviews to ensure accuracy and consistency in our evaluations. Rest assured, you will be speaking with real live human beings! If you prefer not to be recorded or require an accommodation, please let us know in advance. This will not affect your candidacy. All interview information is used solely for recruitment purposes and managed in accordance with Ontario privacy requirements.