Overview
HarperCollins is seeking an Advertising Senior Manager to manage media buying across multiple digital platforms and multiple publishing imprints. They will help develop ad plans for new and existing books in collaboration with the publishing teams, execute and optimize campaigns, and create timely and dynamic reporting for all stakeholders. The ideal candidate is creative, data-driven, and a deep subject matter expert in digital market platforms, such as Meta, TikTok, Reddit, and the Trade Desk. They can quickly plug into existing workflows, build campaigns accurately, and execute against internally defined strategies with strong attention to detail. They also have a client-services mind send to ensure all media buys, reporting and invoicing needs are handled promptly, with high-touch communication and an eye for detail.
Responsibilities
Oversee media buying across HarperCollins adult and children’s titles, under the direction of Director, Advertising (roughly 40 titles/season)
Execute paid social advertising campaigns across multiple self-serve platforms including, but not limited to, Meta, TikTok, SnapChat, and Reddit, ensuring campaigns are set up accurately with strong attention to detail
Advise on advertising strategies based on past and current campaign performance
Regularly update marketing teams on status and performance of live campaigns, and provide and implement recommendations for improvement
Set up and launch programmatic campaigns via The Trade Desk
Weekly and ad hoc reporting for high-level campaigns
Handle all invoicing and internal “client” support issues promptly and professionally
Support the Director, Advertising in developing and executing presentations and final campaign reporting
Qualifications
4 year college degree or equivalent work experience
4+ years advertising media buying experience
Strong hands-on experience with Meta ads is required; experience with other social advertising platforms like Snapchat, TikTok, Pinterest, etc. is strongly preferred. Must have deep familiarity with modern Meta campaign structure and best practices. The right candidate will be enthusiastic and proactive about staying on top of technical campaign trends and best practices.
Proven ability to manage high campaign volume with strong attention to detail.
Highly analytical; able to review performance data and identify opportunities and clear action items to improve
Must have agency or “internal client services” experience and thrive on working closely with different teams and satisfying multiple stakeholders in a fast-paced environment
Proficiency with creative development tools (e.g. Canva, Veo3) and AirTable a plus
Strong presentation skills
Background in consumer marketing preferred
HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job.
That’s why cover letters are strongly preferred.
The salary range for this position is $75,000-$100,000. We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.
In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.
HarperCollins Publishers is an equal opportunity employer.
HarperCollins Publishers is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Note: we will only respond to accommodation requests.