Senior Lifecycle Marketing Strategist, Activation & Conversion

Join Us at Pura—Reimagining Fragrance for the Future At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That’s why we’re pioneering the future of fragrance, combining cutting-edge smart home technology with premium, clean scents to create personalized, meaningful experiences in every home. We’re not just a fragrance company—we’re on a mission to change the way people experience scent. At Pura, we are redefining fragrance as a critical element of design transforming scent from an afterthought into an intentional, skillful component of every space. By blending artistry and science, Pura allows users to design their own “scentscapes” that enhance daily life and craft environments that feel as good as they smell. Why Join Pura? Our journey began with two innovators, Richie Stapler and Bruno Lima, and their shared vision of revolutionizing how we experience fragrance. Since then, Pura has grown into a company that sells a fragrance every 3.7 seconds, partnering with iconic brands like Curio, Anthropologie, and Disney. We’ve been recognized as the Fastest Growing Company in Utah, and we are passionate about making scent a core part of life’s most memorable moments. Your Role at Pura: Senior Lifecycle Marketing Strategist, Activation & Conversion This is the most externally facing and commercially driven leadership role on the Lifecycle Marketing team. You are not just managing a channel; you are building and scaling the acquisition and conversion engine that turns prospects into loyal Pura owners. A critical focus of this role is owning the retail to Direct-to-Consumer (DTC) conversion path, which includes building the strategy to migrate customers who purchase retail into our DTC subscription ecosystem. You are not inheriting a playbook, you are building one to capture “anonymous” retail buyers and turn them into high-value, long-term subscribers. As a Senior Strategist, you will be accountable for critical business outcomes, not just activity metrics, and will present strategy and performance directly to senior leadership. You must be a self-starter who thrives with autonomy, moves fast with imperfect information, and brings a growth marketing mindset to everything you do. What You’ll Own: Retail-to-DTC Bridge: Architect the strategic conversion paths that turn "anonymous" retail buyers into known subscribers. You will design and influence the lifecycle systems that successfully migrate customers from physical aisles to our digital ecosystem. Dual-Track Conversion Strategy: Resolve the complexity of our multi-channel funnel by optimizing two parallel paths: lead-to-first-purchase and retail-activation-to-subscription, balancing immediate revenue with long-term retention. Integrated Campaign Authority: Act as the strategic lead for the promotional calendar. You ensure that brand moments and "one-time" events are architected to fuel sustainable, compounding subscriber growth. Agency Leadership: Own the relationship with external partners by providing high-level strategic briefs rooted in audience psychology. You ensure agencies are held accountable for strategic quality, performance, and impact. Cross-Functional Architecture: Serve as the primary lifecycle lead for Brand, Growth, and Product teams. You ensure a unified customer experience that connects the first touch to the final device setup. Revenue Accountability: Define and own the "North Star" metrics for the activation funnel. You are responsible for reporting on retail capture rates, activation velocity, and the commercial health of new cohorts. Strategic Mentorship: Elevate the team’s collective output by raising the bar for strategic thinking. You will mentor junior members on measurement rigor, brief writing, and operational excellence. What You Bring 10+ Years of Experience: A seasoned background in marketing with a mastery of the conversion and activation stages of the customer journey in a high-growth environment. Advanced Data Fluency: You don't just consume data; you architect how it’s used. You have the fluency to audit data structures, identify tracking gaps, and advocate for the technical setups required for real-time personalization. Commercial Mastery: A proven track record of scaling subscription engines and optimizing first-purchase behavior to drive maximum Lifetime Value (LTV). Technical Literacy: Advanced proficiency in Braze (or similar) and the ability to translate complex system data into clear, strategic narratives for executive leadership. LTV & Retention Strategy: Deep understanding of how behavioral triggers and professional concepts drive both initial conversion and long-term subscription stickiness. Leadership & Influence: Experience leading cross-functional strategy across Brand and Retail teams while mentoring junior talent to raise the team's operational bar. Optimization Rigor: Experience building and executing sophisticated multivariate testing roadmaps that yield systemic, measurable improvements in activation rates. Bonus Qualifications Data & CDP Optimization: Ability to facilitate a CDP transition by ensuring data architecture is structured specifically for high-conversion, real-time marketing. Retail-to-DTC Expertise: Specific success in designing strategies that migrate "offline" retail customers and gift recipients into owned, brand-direct digital channels. High-Growth & Premium Brands: Experience in a fast-scaling eCommerce environment or a premium consumer brand where "Scent Design" or aesthetic-led storytelling was central. Pura’s Story We’re passionate about creating spaces that inspire, elevate, and transform everyday life. We believe scent transforms homes into meaningful, personalized spaces. Our smart home fragrance diffusers allow users to design their own scent experiences with premium, clean fragrances. After 10 years of innovation, we’ve been recognized by Inc. and Utah Business as one of the best places to work, and we continue to push the boundaries of technology and fragrance. Join us in our pursuit of reimagining what’s possible with scent design. Pura’s Culture Our culture is built on a foundation of innovation, collaboration, inclusivity, and being good humans. We believe in fostering an environment where creativity thrives, empowering each team member to contribute their unique perspectives and skills. Our commitment to sustainability and integrity drives our decisions, ensuring that we not only create exceptional products but also contribute positively to our community and the planet. We celebrate diversity and prioritize open communication, cultivating a supportive atmosphere where everyone feels valued and inspired to push boundaries. Together, we’re not just building a brand—we’re creating a movement that redefines the role of fragrance in our lives. Join the Pura Team! We’re looking for individuals who believe in the power of fragrance and technology to transform lives. If you’re ready to be part of a dynamic, fast-growing company at the forefront of an exciting industry, we’d love to hear from you Pura provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. *All candidates are subject to a background check.