Senior Lifecycle Marketing Manager

Our Lifecycle Marketing team is all about creativity, strategy, and impact. Spread across three EU locations, they own all communications with our global user base — and they do it all in English, our daily working language. If you’re excited to shape customer experiences from onboarding to long-term loyalty, enhance every touchpoint, and keep users engaged, this role is for you. Join us and make your mark in the world of cybersecurity! Passionate about the customer journey, testing new ideas, and driving results? You’ll fit right in! If you want to: Design, build, experiment and refine global lifecycle automations for a specific lifecycle stage (e.g., Onboarding, Renewals, Win-Back); Use experimentation and data insights to prioritise enhancements, evaluate impacts, and foster continuous improvement of automations to constantly improve success KPIs; Dive deep into customer behavior data to identify patterns, pain points, and opportunities to drive engagement and conversion; Partner with product, data, research, and cross-functional teams to integrate lifecycle expertise into broader company initiatives; Champion innovative approaches to CRM campaigns and spearhead projects that advance lifecycle marketing strategies. And you can check off: Experience in lifecycle marketing, product or a similar field (preferably in a subscription or app-based industry); Proven ability to deliver impact via owning, implementing and managing lifecycle automations (within any lifecycle stage); Entrepreneurial mindset to owning your lifecycle stage(s) and delivering constant improvement and impact; Data-driven approach to campaign analysis, testing and roadmap development; Strong organisational and project management skills to manage multiple campaigns and projects concurrently; Effective communication (upwards and downwards) and ability to collaborate across different functions and levels of the organisation; Experience with modern Lifecycle/CEP/CRM tools (e.g., Iterable, Braze, Clevertap, Klaviyo) and multi-channel campaigning (Email, Push, In-App, SMS, etc.) Here’s the deal: Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development; Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks; Tools of your choice: choose technical equipment and the tools you need to do your best; Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations; Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs; Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world; Premium Surfshark accounts: for you, your family, and friends; Gross salary: 2700-4300 Eur/month for the Lithuanian market. It may vary depending on your skills, experience, or location.