(Senior) International CRM Manager (gn)

In this role, you will take ownership of revenue and performance for our CRM channel in our international markets and continuously evolve it together with the team. You will set the strategic direction, act as a close sparring partner, and remain deeply embedded in day-to-day execution. Deine Mission bei uns You take significant co-ownership of revenue, performance, and the ongoing development of our international CRM channel across You develop and steer our CRM and lifecycle strategy using Klaviyo within a Shopify environment You work in close sparring with the existing CRM Manager, supporting prioritization, execution, and continuous optimization You conceptualize, prioritize, and execute newsletter campaigns as well as automated lifecycle flows (e.g. welcome, post-purchase, replenishment, win-back) You think CRM holistically across the entire customer lifecycle, driving initiatives around personalization and segmentation You continuously identify optimization opportunities, run A/B tests, and derive actionable insights You analyze, monitor, and report on key CRM KPIs (including revenue, retention, CLV, open rate, CTR) You collaborate closely with adjacent teams such as Webshop, Performance Marketing, and Influencer Marketing You are fluent in French and Dutch Deine Erfahrung & Skills You bring 5+ years of experience in CRM, lifecycle, or email marketing within a D2C / e-commerce environment You have deep hands-on expertise with Klaviyo, including complex setups, flows, segmentation, and testing You have experience working with Shopify integrations You have a strong commercial mindset and are highly data- and results-driven You demonstrate a high level of ownership and take responsibility proactively You work in a structured, analytical way and consistently focus on the most relevant KPIs You thrive in dynamic environments with rapidly shifting priorities You have a solid understanding of GDPR and data privacy regulations You are a native German speaker and have strong English communication skills Why choose us? Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle. You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from: Flexible working hours and remote work options Attractive employee discounts Subsidy for the E-gym Wellpass Workation Corporate benefits 28 days vacation/year and much more About Us The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021. ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise. TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees. This is us – The Quality Group – nice to meet you! Now it’s your turn! We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!