Senior Integrated Marketing Specialist

Working at Infobip means being part of something truly global. With 75+ offices across six continents, we’re not just building technology — we’re shaping how more than 80% of the world connects and communicates. As employees, we take pride in contributing to the world’s largest and only full-stack cloud communication platform. But it’s not just what we do, it’s how we do it: with curiosity, passion, and a whole lot of collaboration. We operate with an AI-first mindset, embedding intelligent tools into our daily workflows to work smarter and more efficiently. Every role here benefits from and contributes to this approach. If you're looking for meaningful work and challenges that grow you in a culture where people show up with purpose, this is your opportunity. Let’s build what’s next, together. What this role is all about Senior Integrated Marketing Specialist is a key role in Regional Marketing responsible for the development and execution of integrated marketing strategies within the assigned vertical, focusing on brand awareness, thought leadership campaigns, local activities and regional field support. ​ The scope of work is focused on campaign leadership and event management to ensure effective localization, impactful content and marketing activities that align with the company's goals and enhance regional engagement. What you'll do Integrated Marketing Strategy Development: Fully own the integrated marketing strategy for your assigned vertical. Collaborate with key stakeholders to identify and implement brand awareness and thought leadership campaigns.​ Local Brand Awareness Campaigns: Lead the partnership with PR, Social, and Content teams to create and execute local brand awareness and thought leadership campaigns tailored to your vertical.​ Marketing Plans: Take ownership of marketing plan development. Collaborate with regional marketing teams to provide consolidated inputs for annual and quarterly marketing plans and associated budgets.​ Regional Field Support: As an integral member of our global marketing team and the designated IMM for your region, you are responsible for local activities and regional field support.​ Localization of Corporate Campaigns: Fully oversee the localization of corporate brand awareness campaigns, product launches, content, and other marketing materials. Continuously improve based on campaign performance and feedback.​ Regional Content Localization: Lead the translation and localization of content for the regional website and other marketing materials.​ Thought Leadership Activities: Lead all thought leadership activities, coordinating both paid and earned activities in collaboration with your assigned verticals and the segment HQ team.​ Event Management: Take full responsibility for events management, working directly with regional events teams or HQ: budget management, synchronization with local customer facing teams & marketing teams and HQ marketing teams.​ Events & Tradeshows: Strategically use events, webinars, industry events, breakfast briefings, executive dinners, virtual events, and conferences/seminars, and customer events as a supporting tool for your assigned vertical. Additional Information Salary Range : $115,000-$130,000 USD annual base salary (the salary of the finalist selected for this role will be based on a variety of factors, including but not limited to internal equity, job-related knowledge, experience, education, and skillset). This role is also eligible to receive an annual bonus, based on both individual and company performance. Benefits & Perks : Medical, Dental, and Vision insurance; Basic life insurance; 401(k) plan participation with company match; Short-term and long-term disability insurance; Wellness plan of up to $500/year pro-rated based on hire date; PTO: Accrual of up to twenty-three (23) vacation days per year, accrual of up to nine (9) sick days per year, plus carryover of up to nine (9) sick days annually; Additional leave time for marriage, relocation, bereavement, and other major life events; Twelve (12) weeks of paid parental leave; Participation in employee share ownership plan (ESOP); Fourteen (14) paid holidays annually. Why you'll love it here • Financial rewards & recognition - A fair compensation aligned with your experience, industry, and market standards, performance-driven bonuses, regular reviews to support your growth and recognize your contributions, and a culture that values your impact. • Flexible work arrangements - We combine in-person collaboration with remote work and flexible working hours, because great ideas happen everywhere - and not always between 9 and 5. • ESOP (Employee Stock Ownership Plan) - As an Infobip employee, you’ll have the opportunity to share in our company’s success through stock options. • Work-life balance and Well-being - We offer time off when you need it, special leave days for life’s big moments, and a flexible hybrid work model tailored to local regulations. • Career mobility - Your career is a journey. With internal mobility, upskilling, and mentorship, we help you shape your path. • Professional development - Learning never stops. Onboarding, mentorship, and training programs help you grow - no matter where you start. • International mobility - Ready to take your career global? Explore short and long-term opportunities in our Hubs worldwide. While some benefits may vary by location, our goal remains the same: to support your growth, well-being, and success - wherever you are. Diversity drives connection Infobip is built on diverse backgrounds, perspectives, and talents. We’re proud to be an equal-opportunity employer and are committed to fostering an inclusive workplace. No matter your race, gender, age, background, or identity — if you have the passion and skills to thrive, there’s a place for you here. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status or any other part of one's identity. Read more about our hiring process .