Senior Google Ads Specialist

About Huzzle At Huzzle, we connect exceptional talents with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team. Role Type: Full-time Engagement: Independent Contractor Job Summary We are seeking a highly experienced and results-driven Senior Google Ads Specialist to lead the strategy, execution, and optimization of paid search campaigns across Google Ads. This role is ideal for someone who thrives in a performance marketing environment, understands advanced PPC strategies, and has a proven track record of driving ROI through Google Search, Display, YouTube, and Performance Max campaigns. You’ll work closely with marketing, creative, and analytics teams to build scalable advertising systems that increase conversions, reduce acquisition costs, and maximize campaign performance. Key Responsibilities Develop, launch, and manage high-budget Google Ads campaigns across Search, Display, YouTube, Shopping, and Performance Max. Conduct keyword research, competitor analysis, audience targeting, and campaign structuring to improve ad performance. Monitor campaign KPIs including ROAS, CPA, CTR, conversion rates, and quality scores. Optimize bidding strategies, ad copy, landing pages, and audience segments for continuous improvement. Implement and manage conversion tracking using Google Tag Manager, GA4, and other analytics tools. Generate performance reports and provide actionable insights to stakeholders. Perform A/B testing on ads, creatives, and landing pages to improve conversion performance. Collaborate with design and content teams to create compelling ad creatives and messaging. Stay updated on Google Ads platform changes, automation trends, and PPC best practices. Support strategic growth initiatives and identify opportunities to scale paid acquisition campaigns. 4+ years of hands-on experience managing Google Ads campaigns at an advanced level. Proven success managing large monthly ad budgets with measurable ROI results. Strong expertise in Google Search Ads, Display Ads, YouTube Ads, and Performance Max campaigns. Experience with Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking setup. Deep understanding of keyword strategies, audience segmentation, bidding models, and attribution. Strong analytical and reporting skills with the ability to interpret campaign data and make strategic decisions. Experience using tools such as SEMrush, Ahrefs, Looker Studio, or similar PPC/reporting platforms is preferred. Excellent communication and project management skills. Ability to work independently in a fully remote environment. Google Ads certifications are highly preferred. 💻 Fully Remote: Work from anywhere with international teams 🚀 Career Growth: Join companies in SaaS, MarTech, and B2B services 🤝 Peer Community: Connect with high-performing sales professionals in our network 🧭 Ongoing Support: Receive guidance from Huzzle before and after placement 💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals