Senior Field Marketing Manager, EMEA

Senior Field Marketing Manager, EMEA POSITION OVERVIEW In this role, the Senior Field Marketing Manager is responsible for executing the EMEA regional marketing engine, combining field marketing, account-based marketing (ABM), and events to drive pipeline growth and account engagement. This is a hands-on, commercially-minded, execution-focused role for a builder who works closely with Sales to deliver programs that generate pipeline across EMEA markets. RESPONSIBILITIES AND DELIVERABLES Pipeline Creation & Funnel Execution • Execute regional programs that drive net new pipeline and expansion. • Align global campaigns to regional priorities and pipeline targets. • Partner closely with Business Development on lead generating and other pipeline creation programs. • Track performance and optimize programs based on conversion and impact. Account-Based Marketing (ABM) Execution • Execute 1:1, 1:few, 1:many ABM programs aligned to priority accounts. • Partner with Sales on account planning and program execution. • Activate personalized campaigns to engage buying groups. Field Marketing & Regional Programs • Plan and execute regional events, including executive roundtables, roadshows, conferences, and webinars. • Own end-to-end program execution including follow-up and reporting. • Ensure all programs align to target accounts and pipeline goals. Demand Generation Execution • Execute integrated campaigns across digital, events, email, and third-party channels. • Localize global campaigns for EMEA markets. • Drive engagement across the full buyer journey. Sales Partnership & Deal Support • Partner with Sales to align on account priorities. • Support deal acceleration through targeted programs. • Incorporate Sales feedback to improve execution. Performance & Optimization • Track pipeline, ROI, and conversion metrics. • Optimize programs and spend based on performance. • Apply a test-and-learn approach. Cross-Functional Execution • Collaborate with both global and regional teams, including Campaigns, Digital, Regional Marketing, Sales (AE, BD), and Partner and Product Marketing. • Ensure consistent execution across teams. • Manage vendors and partners as needed. PERFORMANCE INDICATORS • Pipeline generated (including MQL, MQA) • Account engagement (target accounts) • Opportunity creation • Conversion rates • Program ROI and cost per pipeline QUALIFICATIONS SKILLS & WORK TRAITS • 5–8 years of B2B marketing experience (SaaS or enterprise technology preferred) • Experience executing field marketing, ABM, and demand generation programs • Strong partnership mindset with Sales teams • Ability to manage multiple programs across regions and priorities • Data-driven mindset with ability to optimize performance TECHNICAL COMPETENCIES • Experience with CRM and marketing automation platforms • Execution across digital, event, and integrated marketing channels • Campaign performance measurement and reporting • Familiarity with ABM tools and account engagement strategies; Demandbase a plus • Understanding of GDPR and EMEA data regulations EDUCATION Bachelor’s degree in marketing, business, or related field (or equivalent experience) Fortive Corporation Overview Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare. We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care. We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating. Fortive: For you, for us, for growth. About Intelex Since 1992, Intelex Technologies, ULC. is a global leader in the development and support of software solutions for Environment, Health, Safety and Quality (EHSQ) programs. Our scalable, web-based software provides clients with unprecedented flexibility in managing, tracking and reporting on essential corporate information. Intelex software easily integrates with common ERP systems like SAP and PeopleSoft creating a seamless solution for enterprise-wide information management. Intelex’s friendly, knowledgeable staff ensures our almost 1400 clients and over 3.5 million users from companies across the globe get the most out of our groundbreaking, user-friendly software solutions. Visit www.intelex.com to learn more. We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [email protected]. Bonus or Equity This position is also eligible for bonus as part of the total compensation package.