Senior Extended Stay Brand Manager

JOB SUMMARY: The Senior Manager, Extended Stay Brand Management leads the execution of defined brand initiatives for WoodSpring Suites and Everhome Suites in support of brand strategy and operating plans established by the Director, Extended Stay Brand Management and the Extended Stay Segment Leader. This role is accountable for translating strategic direction into clearly scoped initiatives, execution plans, and measurable outcomes that optimize the operating model, owner and guest value proposition, and return on investment for Choice Hotels’ extended stay brands. The role serves as a brand leader and execution partner across internal and external stakeholders, ensuring strong execution quality, pace, and strategic alignment while supporting the evolution of long ‑ term brand positioning and performance. KEY RESPONSIBILITIES: Brand Planning & Execution Lead end ‑ to ‑ end execution of assigned brand initiatives aligned to brand strategy and priorities. Translate strategic direction into defined scopes of work, execution plans, timelines, and success metrics. Partner with brand leadership to frame options and recommendations informed by consumer, competitive, and stakeholder insights. Coordinate closely with internal partners, centers of excellence, and vendors to ensure disciplined execution quality and speed. Identify risks, trade ‑ offs, and decision points and escalate with context and recommendations. Financial & Operational Analysis Monitor brand and competitive performance and synthesize insights to inform execution priorities. Partner with franchise performance and analytics teams to translate data into actionable recommendations. Apply insights to improve execution decisions, prioritization, and pacing of initiatives. Brand Ambassador & Stakeholder Engagement Represent the brands with credibility and consistency across internal and external forums, including franchisees and advisory councils. Prepare and deliver clear, outcome ‑ oriented communications that reinforce brand strategy, priorities, and performance. Lead coordination and execution for the WoodSpring FAC CapEx Committee in partnership with brand leadership. Product & Prototype Management Own orchestration and decision framing for prototype and product ‑ related initiatives. Partner with centers of excellence and vendors on specifications, validation, and delivery. Evaluate product decisions through the lens of owner ROI, capital implications, speed to market, and downstream brand performance. Prepare options and recommendations for brand leadership rather than resolving tactical design details independently. QUALIFICATIONS: Education Bachelor’s degree in Business, Marketing, or a related field or an equivalent combination of education and work experience. MBA preferred. Experience Minimum of 7 years of professional ‑ level experience in brand management, management consulting, project management, or a related field. Hospitality, hotel industry, or franchise organization experience preferred. Demonstrated ability to translate strategy into execution and drive results through influence rather than authority. Skills & Competencies Strong project management and cross ‑ functional collaboration skills. Proven analytical and financial acumen with the ability to synthesize insights into recommendations. Excellent verbal and written communication skills, including executive ‑ level presentations. Sound judgment, prioritization, and decision ‑ making in complex environments. Proficiency with Microsoft Office tools (Outlook, Word, Excel, PowerPoint, Copilot). Ability to travel up to 25%. Demonstrated ability to model Choice Hotels’ values: Be Bold, Be Quick, Listen, Be Curious, and Show Integrity. LOCATION & HYBRID WORK SCHEDULE: Location: This role is based in Pike & Rose (Rockville, MD). Hybrid Work Schedule: This position follows a hybrid work schedule and requires regular, in ‑ person presence at the Pike & Rose office Monday through Thursday, with remote work on Fridays. Candidates must be able to reliably commute to the office and work on ‑ site as required to support collaboration, stakeholder engagement, and business needs. COMPENSATION & SALARY RANGE: Salary Range: $114,185-$135,185 annually This role is also eligible for an annual bonus under Choice’s Management Incentive Plan (MIP). Pay ranges listed are what Choice Hotels reasonably expects to pay. Actual pay may be higher or lower and ranges may be adjusted in the future. Pay positioning within the range is influenced by factors including—but not limited to—education, experience, skills, certifications, performance, geographic location, business needs, seniority, and travel requirements. Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few: Competitive compensation and benefits, including medical, dental, and vision coverage Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance Financial benefits for retirement and health savings Employee recognition programs Discounts at Choice hotels worldwide About Choice Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too. At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business. Our corporate office locations: North Bethesda, MD — Located at Pike & Rose , our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail. Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail. Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown. Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role. Choice’s Cultural Values Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity Choice’s Leadership Principles Act with Intention | Lead with Authenticity | Grow & Deliver