Senior Director, Performance Marketing

About Us Hungryroot is using AI to build the most consumer-centric food and wellness company to ever exist. We act as your personal assistant for healthy living—getting to know your goals, lifestyle, and budget, and recommending and delivering healthy groceries, easy recipes, and essential supplements for you and your family. It’s the easiest way to eat healthy, achieve your goals, save time, and discover new foods. We believe food is the foundation of health, convenience should not mean compromise, and that everyone is unique in how they eat and live. That’s why we’re building a future in which healthy living is both easy and enjoyable. Hungryroot is a distributed team of top talent across 28+ U.S. states. While we have a headquarters in New York City, our remote-first culture emphasizes collaboration, team-building, and flexibility. Expect regular virtual team events, strong ownership and accountability, and an annual company retreat. About the role We are looking for a Director or Senior Director of Performance Marketing to lead our offline and partnership channel strategy. This is a high-impact, high-ownership role for a data-obsessed marketer who thrives at the intersection of creative storytelling, rigorous measurement, and AI-powered efficiency. You will own Hungryroot’s most ambitious acquisition channels—TV/CTV, Direct Mail, Influencer, Affiliate, and Podcast—while keeping a sharp eye on new channel opportunities as the business scales. You’ll work on a lean team, which means you’ll need to bring both strategic vision and hands-on execution, leveraging AI tools to maximize your team’s output and speed. You’ll report into senior marketing leadership and collaborate closely with Creative, Data Science, Finance, and Growth teams to drive measurable, scalable customer acquisition. If you are energized by building in ambiguous spaces, passionate about measurement and attribution, and genuinely excited about using AI to do more with less, we want to hear from you. Responsibilities Channel Ownership & Strategy Own end-to-end strategy, planning, and execution across TV/CTV, Direct Mail, Influencer, Affiliate, and Podcast channels—managing budgets, vendor relationships, and performance with a clear eye on efficiency and growth. Develop annual and quarterly channel plans with clear growth targets, budget allocations, and measurement frameworks, and present these to senior leadership. Balance direct response objectives with upper-funnel investment, understanding how brand awareness and consideration drive downstream acquisition and LTV—and making the case for the right mix at any given stage of growth. Continuously evaluate the channel landscape and proactively identify new channel opportunities that could expand reach or improve efficiency; build the business case and lead pilots when the time is right. Negotiate and manage relationships with media partners, agencies, influencer talent, affiliate networks, and direct mail vendors. Performance & Measurement Build and own a rigorous measurement and attribution framework across all channels, including incrementality testing, media mix modeling, and channel-level ROAS/CAC tracking. Partner with Data Science and Analytics to design holdout tests, geo-based experiments, and lift studies that inform budget allocation across the portfolio. Establish clear KPIs and pacing dashboards for each channel; proactively identify underperformance and course-correct quickly. Translate complex performance data into clear, executive-ready insights and recommendations. AI & Operational Efficiency Actively integrate AI tools into day-to-day workflows—from creative testing and brief generation to performance reporting, audience modeling, and channel research—enabling a lean team to operate at scale. Identify and pilot emerging AI-enabled marketing technologies that can unlock speed, personalization, or cost efficiency across the channel mix. Build repeatable systems and playbooks that reduce manual work and allow the team to focus on high-leverage decisions. Champion a culture of learning and experimentation, using AI to accelerate test-and-learn cycles. Creative & Messaging Optimization Deeply value the role that creative and messaging play in channel performance; serve as a strong advocate for quality and relevance even as you stay focused on measurable outcomes. Partner closely with the Product Marketing and Creative teams—bringing channel expertise, audience insights, and performance data to inform briefs and creative direction, without overstepping into their domain. Own a structured creative testing and measurement roadmap across channels, using data to identify what’s working, surface learnings quickly, and create a feedback loop that continuously improves creative effectiveness. Translate performance signals into clear, actionable feedback that helps Creative and Product Marketing teams iterate toward stronger work. Cross-Functional Leadership Partner closely with Finance on budget forecasting, scenario planning, and CAC targets across the portfolio. Collaborate with the broader Growth and Digital Marketing teams to ensure offline and online channels are coordinated and not cannibalizing one another. Serve as the internal expert on offline channel dynamics, educating stakeholders on attribution nuances, lead times, and media planning considerations. Manage and mentor a small team, setting a high bar for analytical rigor, creative thinking, and AI fluency. Qualifications 8+ years of performance marketing experience with direct ownership of at least two of the following channels: TV/CTV, Direct Mail, Influencer, Affiliate, or Podcast. Proven track record of managing significant marketing budgets ($5M+) with a clear focus on measurable acquisition outcomes (CAC, ROAS, LTV). Deep expertise in offline attribution and measurement—you understand the limitations and have hands-on experience with incrementality testing, MMM, and geo holdouts. Highly analytical: comfortable working directly in data tools (SQL, Excel/Sheets, Looker, or similar) to pull your own insights without waiting on an analyst. Demonstrated experience using AI tools in a marketing context—whether for creative, reporting, research, or workflow automation—and a genuine enthusiasm for continuing to expand that usage. Experience managing influencer programs at scale across multiple platforms (Instagram, TikTok, YouTube, Podcast), including creator sourcing, contracting, and performance tracking. Strong financial acumen with the ability to build and manage channel-level P&L, scenario models, and budget forecasts. Experience in DTC, subscription, or e-commerce environments strongly preferred. Excellent communicator who can distill complex channel dynamics into clear narratives for senior leadership. Comfort operating in a lean, fast-moving environment where you’re expected to be both a strategic leader and a hands-on executor. Perks & Benefits Remote-first: work from home, work from our NYC office, work from anywhere in the U.S. - you decide! Equity Unlimited vacation policy Universal paid parental leave Monthly Hungryroot credit for delicious, healthy groceries Comprehensive health, vision, dental, and life insurance 401k with Company Match A work from home stipend to support your initial home-office setup Expected Pay Range $206,000 - $263,000 Bonus Eligible The employer will not sponsor applicants for work visas. Our mission to help make healthy eating easy, accessible, and joyful is better served by a diverse workplace. We are a proud Equal Opportunity Employer committed to building an inclusive workplace. We have zero-tolerance for harassment or discrimination. We do not discriminate on the basis of any protected class.