Senior Director, Machine Learning

What we’re building and why we’re building it. Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users. Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers. The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base. It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees. At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch. Meet Fetch AI & Data AI & Data at Fetch sit at the center of how we understand our business, make decisions, and build intelligent products. The organization operates as an integrated AI & data ecosystem, spanning multiple disciplines, including data engineering, analytics engineering, machine learning, experimentation, and data platforms, all working together to turn data into durable business and customer impact. Teams operate in complex problem spaces where requirements evolve, tradeoffs are constant, and the right answer is rarely obvious. Success depends on strong technical judgment, comfort with ambiguity, and the ability to gather context and make informed decisions while balancing quality, performance, scalability, and responsible use. Practitioners across this org contribute hands-on to production systems, analytical foundations, and intelligent features. You will collaborate closely with product, platform, and engineering partners, help shape standards and best practices, and ensure our AI and data capabilities scale reliably as Fetch grows. About the Role: Fetch is looking for a Senior Director, Machine Learning to lead the strategy and execution behind how we optimize and deliver offers and ads across the Fetch platform. This leader will own a critical business and technical domain spanning ads delivery, ads infrastructure, ranking, relevance, forecasting, pacing, personalization, and optimization. You will lead managers, technical leads, and senior ICs responsible for high-scale ML systems that power user engagement, advertiser outcomes, and business growth. This role requires a leader who has operated at meaningful scale, brings deep technical judgment from prior hands-on experience, and can set direction across complex systems where user experience, partner performance, platform quality, and monetization must be balanced. The ideal candidate understands the end-to-end ads, recommendations, or personalization funnel and has strong opinions on relevance, ranking quality, experimentation, optimization, and marketplace trade-offs. You will influence technical strategy across teams, coach leaders, and hold a high bar for delivery, technical rigor, and organizational health. Role Responsibilities: Own the machine learning strategy and execution for Fetch’s ads and offers optimization domain. Lead teams responsible for ads delivery, ads infrastructure, ranking, relevance, forecasting, pacing, personalization, and optimization. Define technical direction across multiple teams, systems, and stakeholders. Translate ambiguous business problems into clear technical strategies, system-level decisions, and measurable execution plans. Ensure architectural coherence, platform reliability, model quality, and operational excellence across the domain. Partner with Product, Engineering, Data Science, Analytics, Sales, and business stakeholders to align ML investments with user experience, advertiser performance, and company growth. Lead trade-off decisions involving relevance, pacing, yield, monetization, marketplace dynamics, latency, scalability, and long-term platform health. Coach and develop managers, technical leads, and senior ICs to raise standards for technical judgment, execution, and team effectiveness. Build scalable mechanisms for planning, hiring, performance management, technical review, and accountability. Own domain-level outcomes across technical quality, product progress, business impact, delivery performance, and organizational health. Minimum Requirements: 10+ years of experience in machine learning, software engineering, data science, or a related technical discipline. 5+ years of experience leading teams, managers, or technical leaders in a high-scale technology environment. Experience operating ML, ranking, ads, recommendations, personalization, or optimization systems at scale. Deep experience with ads delivery, ranking, relevance, personalization, forecasting, pacing, marketplace quality, or optimization. Strong technical foundation developed through prior hands-on experience as an engineer, ML practitioner, applied scientist, data scientist, or technical lead. Proven ability to define technical direction across multiple teams, including system architecture, platform capability, and engineering leverage. Strong judgment around ML system design, experimentation, model evaluation, ranking quality, marketplace dynamics, and technical trade-offs. Experience influencing senior stakeholders and aligning cross-functional partners around technical priorities and business outcomes. Experience coaching managers, technical leads, and senior ICs. Track record of building inclusive, high-performing teams with strong ownership, engagement, and execution discipline. Preferred Requirements: Experience leading ads delivery, ad ranking, ad relevance, ads infrastructure, or ads marketplace teams at a scaled consumer technology, retail media, marketplace, social, search, gaming, or ad tech company. Experience with large-scale recommendations, personalization, retrieval and ranking systems, auction dynamics, yield optimization, or real-time decisioning platforms. Experience with forecasting, pacing, budget optimization, campaign delivery, or performance prediction. Experience working in a two-sided or multi-sided marketplace. Familiarity with experimentation platforms, A/B testing, offline and online evaluation, causal measurement, model monitoring, and production ML operations. Experience with modern ML tooling, feature platforms, real-time serving systems, distributed data processing, and cloud-based infrastructure. Experience partnering with go-to-market or commercial teams on advertiser, brand, or partner-facing outcomes. Experience scaling systems, teams, and processes in a high-growth environment. This is a full-time role that can be held from one of our US offices or remotely in the United States. Compensation: At Fetch, we offer competitive compensation packages including base salary, equity, and benefits to the exceptional folks we hire. Discover our benefits and how our employees live rewarded at https://fetch.com/careers . At Fetch, we'll give you the tools to feel healthy, happy and secure through: Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth. 401k Match: Dollar-for-dollar match up to 4%. Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets. Continuing Education: Fetch provides ten thousand per year in education reimbursement. Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership. Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break. Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule. Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more! Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles) Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential. Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [email protected].