Senior Digital Product Manager

About the Role: Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. As we scale, we are seeking a Senior Digital Product Manager to work across our digital channels to unlock platform capabilities. This role is pivotal in delivering a cohesive technology stack that enables our commercial teams to deliver. The Senior Digital Product Manager will own the evolution of Lola’s digital commerce platforms and capabilities, ensuring that Brand, eCommerce, Loyalty & Retention, Ops, and Paid Media teams are enabled by scalable and future-proof digital products. This role sits between channel-level product ownership and digital channel leadership – translating commercial goals into cohesive technical roadmaps while protecting long-term platform health and delivery velocity. Essential to the success of this role is a thorough technical understanding of Shopify Plus and its surrounding ecosystem, as you will act as the subject matter expert across the business. You will manage and mentor a Product Manager, partner closely with Performance Marketing, and serve as the primary product interface between commercial teams and engineering partners. Core Responsibilities: Digital Platform & Capability Product Ownership Own the digital ecosystem roadmap for shared capabilities across web, app, acquisition, and retention touchpoints. Translate commercial objectives from Ecommerce, Loyalty & Retention, and Paid Media into scalable platform solutions. Define and prioritize product initiatives across CMS, promotions, checkout, personalization, experimentation, analytics, and performance. Balance short-term commercial needs with long-term platform sustainability, technical debt reduction, and architectural integrity. Act as the primary decision-maker on product trade-offs, sequencing, and solution design in partnership with agencies. Manage delivery with appropriate external teams and partners. Cross-functional Partnership & Enablement Partner closely with the eCommerce Director to convert trading priorities, campaign needs, and experience goals into clear product requirements; Build a Shopify-centric technology stack that enables the eCommerce team to deliver their goals. Work with the Ecommerce team on the digital channel optimization workstream, directly inputting into the experimentation roadmap. Work with Loyalty & Retention leadership to enable known-user experiences, personalization, lifecycle orchestration, and experimentation through shared product capabilities and integrations. Collaborate with Paid Media teams to ensure feeds, tracking, attribution, and performance requirements are supported by the underlying platforms; own the Martech feed stack. • Collaborate with Brand Marketing on needs for the influencer, ambassador, and partnership workstreams, enabling operational capability over time. Serve as the connective layer between commercial strategy and technical execution, ensuring clarity, alignment, and delivery confidence. Team Leadership & Product Practice Directly manager and mentor the App & Data Product Manager, supporting roadmap development, prioritization, and stakeholder management. Establish consistent product discovery, delivery, and prioritization practices across digital product initiatives, giving a consistent process for sign-off, reviews, and development. • Support the long-term evolution of the digital product operating model as the organization scales. Effectively manage timelines, output, and budgets with external partners across design and development. Leverage workflow tooling to maintain a fully referenceable roadmap with live, visual tickets, enabling clarity across the team on project status. Delivery, Governance, & Platform Health Own prioritization of the digital product backlog in partnership with engineering and digital leadership. Ensure high standards of delivery quality, platform performance, resilience, and security – particularly during peak trading periods. Proactively identify risks, dependencies, and bottlenecks across platforms and products before they impact commercial execution. QA all releases before handing over to the eCommerce Manager for operational use Champion platform observability and data-informed decision-making across digital products. Analytics, Measurement, & Impact Define success metrics for digital product initiatives focused on enablement outcomes; Speed to market, reduction in manual effort, platform stability and scalability, and reusability of features and components. Manage implementation with analytics and marketing teams to ensure robust, consistent event tracking and insight generation across web and app. Use data to guide and challenge product prioritization and continuously improve platform effectiveness for commercial teams. Qualifications: 7+ years of experience in digital product management, platform product, or technical product roles, with at least 5 years of Shopify platform experience Proven experience owning platform or capability roadmaps that support multiple business teams or channels. Strong understanding of full digital product ecosystems (Shopify-centric preferred), including CMS, Martech, analytics, and experimentation. Experience mentoring product managers. Comfortable operating in highly cross-functional environments with complex stakeholder dynamics. Strong technical fluency, with the ability to partner with engineering while representing commercial needs. Highly analytical, structured thinker with excellent communication and prioritization skills. What We Offer: Competitive base salary and annual bonus based on company and individual performance 21 days paid vacation + all federal holidays Full health benefits (health, dental, vision, mental) 16 weeks paid birth parent leave; 8 weeks non-birth parent leave 55% off Lola Blankets for friends and family Opportunities for career growth within Lola Blankets Why Join Us? Lola is at an inflection point – growing fast, adding channels, and building the digital infrastructure that will define how we scale. This is a unique opportunity to have genuine ownership over the platforms that power our entire customer experience and to work at the intersection of commercial ambition and technical execution. If you’re energized by complexity and want your work to have direct commercial impact, we’d love to meet you.