Senior Digital Analyst

About us: Amach is an industry-leading technology driven company with headquarters located in Dublin and remote teams in UK and Europe. Our blended teams of local and nearshore talent are optimised to deliver high quality and collaborative solutions. Founded in 2013, Amach was created to solve a specific problem in aviation: too much complexity, too little usable intelligence. We help airlines modernise their operating model using cloud, data and Al-delivered by teams with deep aviation domain expertise. Our goal is to maximize airlines' operational efficiency by optimizing resource use, reduce costs and increase customer experience and satisfaction. We're hiring a Senior Digital Analyst to collaborate with product colleagues and deliver insightful analytics that support and grow digital partnerships. This role is focused on turning digital and commercial data into actionable insights, from journey analysis and funnel diagnostics through to storytelling and visualisation that brings channel performance to life in one place. As a senior individual contributor, you will work closely with product and implementation teams to strengthen digital measurement, uncover opportunities to improve user experience, and help stakeholders make better decisions through clear, compelling insights. Please note: this role operates in a hybrid model with candidates expected to be able and willing to work from our customer's central London office once per week. Required Experience: Strong experience as a Data Analyst or Digital Analyst, with the ability to turn data into meaningful insights and clear recommendations Proficient in SQL - comfortable writing queries from scratch across structured and semi-structured data Highly proficient in Google Analytics (GA4) and Google Tag Manager (GTM) Experience building dashboards in Tableau, PowerBI, Looker or similar Strong ability to analyse digital journeys, identify conversion behaviours, and surface optimisation opportunities Proven collaborator with product teams in multi-disciplinary environments Excellent storyteller - able to communicate complex findings through compelling visualisation tailored to stakeholder needs Comfortable working autonomously in fast-paced environments with a customer-centric, problem-solving mindset Ability to influence stakeholders and constructively challenge requirements and assumptions Solid understanding of experimentation best practices, statistical significance and CRO principles Key responsibilities & duties include: Analyse KPIs and digital performance trends to support ongoing decision-making across digital products and partnerships Conduct journey analytics to understand how customers use digital products and identify behaviours linked to conversion outcomes Investigate user funnels to identify friction points, leakage, and opportunities to improve customer experience and commercial performance Deliver clear, actionable insights that help stakeholders prioritise improvements and take informed action Build and evolve dashboards and reporting that bring digital and commercial performance together in a clear and accessible way Develop self-serve reporting capabilities that empower stakeholders to answer business-as-usual questions independently Work with product and implementation teams to enrich event tracking and improve the quality and usefulness of digital data models Ensure tracking approaches support both current stakeholder needs and future analytical requirements Support the development of experimentation practices by advising on hypotheses, setup, test monitoring and post-test analysis Feed analytical findings back into the experimentation cycle to help improve future product and optimisation decisions Partner with cross functional teams to translate business questions into analytical outputs that are practical, relevant and easy to act on Use story telling and visualisation to communicate complex findings in a way that drives alignment and action Desirable Experience: Experience working with digital product analytics in travel, aviation, loyalty or similar customer-facing environments Familiarity with commercial and channel performance analysis Exposure to developing analytics approaches that support growing digital platforms and evolving stakeholder needs Experience enabling reporting maturity within organisations by improving access to trusted, decision-ready insights What’s in it for you: An opportunity to join a fast-growing company Options for career advancement Learning and development opportunities Flexible working environment Competitive salaries based on experience Equal Opportunity Employer: Amach is an equal opportunity employer and makes employment decisions on the basis of merit. We celebrate diversity and are committed to creating an inclusive environment for all employees. This job description is intended to convey essential responsibilities and qualifications for this role, but it is not an exhaustive list of tasks that an employee may be required to perform. If you are passionate about driving customer success, advising on strategic solutions, and contributing to product innovation, we would love to hear from you! Not for you? Check out all of our open positions in our careers page and follow us on LinkedIn for future opportunities. P.S. Share this with friends and co-workers! Don't be afraid they'll steal it from you, if you're amazing and smart we'll find a role for you. We are growing fast and we are always looking for talented people. At Amach, we strive to be an inclusive community of open-minded individuals with different backgrounds and we are committed to fostering, cultivating and preserving a culture of diversity, equity and inclusion. We strongly believe that a diversity of experience and background is essential to create a fulfilling environment and better solutions for our people and our customers. All Amach employees and contractors are expected to honour this policy and act to ensure that every individual is respected in the workplace. Your personal data Amach will process your personal information in accordance with the EU's General Data Protection Regulation (GDPR). We will comply with data protection law and principles, which means that your data will be: Used lawfully, fairly and in a transparent way Collected only for valid purposes and not used in any way that is incompatible with those purposes Relevant to the purposes we have told you about and limited only to those purposes Accurate and kept up to date Kept only as long as necessary for the purposes we have told you about Kept securely If you would like to contact us about your data, please use the following address: [email protected]