Senior Demand Generation Manager

Senior Demand Generation Manager We're looking for smart, kind, hard-working and curious minds to join us on our mission. Maybe that’s you? Large organisations consistently make important decisions without the intelligence they already own — because they can't find what they have, can't see what they're missing, and can't act on it fast enough to matter. We are Stravito and this is the problem we solve. Due to the universal nature of the problem, our customers come from various industries all around the world. We help world-leading organizations, such as McDonald’s, Nestlé and Heineken, better understand their customers and make better, insights-backed decisions. We really mean it when we say we're a diverse and international team as our team of 100 has more than 30 different nationalities! We are guided by our operating principles: simplicity first, an “own it, do it” mentality, embracing different perspectives, and enjoying the journey together. We’re now looking for a high-impact Senior Manager, Global Demand Generation to help build and scale programs that create high-quality pipeline. Reporting to the VP Marketing, you’ll own the strategy and hands-on execution of demand generation across paid channels, ABM, outbound, events, webinars, partner programs, and marketing operations. You’ll turn revenue goals into focused campaign plans, execute programs across the funnel, and continuously optimize performance based on data. We’re looking for someone who is strategic, analytical, commercially minded, and highly hands-on. You should be comfortable setting direction, building from scratch, partnering closely with Sales, and rolling up your sleeves to create measurable pipeline impact. This is an opportunity to help shape Stravito’s next stage of growth at a company redefining how enterprise organizations use insights, research, and AI to make better decisions with confidence. About the job This is what your responsibilities will look like: Strategy & planning: Own end-to-end demand generation strategy, execution, optimization, and budget across channels, aligned to revenue goals and sales priorities Integrated campaigns: Build and run full-funnel campaigns across paid media, account-based marketing, outbound, events, webinars, content syndication, retargeting, and partner programs Paid acquisition: Own performance across LinkedIn, Google, retargeting, and syndication — manage agencies and partners, optimizing toward pipeline quality and revenue rather than lead volume Account-based marketing: Build programs with Sales to engage priority enterprise accounts through campaign plays, messaging, ads, outbound sequences, and sales enablement materials Events & webinars: Drive demand around events and webinars — audience targeting, pre- and post-event promotion, meeting generation, and pipeline reporting Outbound support: Partner with Sales on campaigns, and account lists — iterate based on performance data Conversion optimization: Continuously improve landing pages, demo flows, calls to action, and paid traffic journeys to reduce friction and increase pipeline conversion Analytics & reporting: Track pipeline metrics (marketing qualified leads, sales qualified leads, opportunities, sourced/influenced pipeline, customer acquisition cost, return on investment) and translate data into clear budget and optimization recommendations Marketing operations: Partner with Revenue Operations and Marketing Operations to maintain clean attribution, lead routing, scoring, and dashboards across HubSpot and Salesforce Content activation: Turn positioning and product messaging into campaign-ready assets — ads, emails, landing pages, outbound copy, and persona-specific content Vendor & budget management: Manage agencies, freelancers, and media partners; own budget tracking and performance-based spend decisions Experimentation & AI: Test new channels, tactics, and formats; use AI tools to accelerate audience research, messaging iteration, and reporting About you We're looking for this profile: 5+ years of B2B SaaS marketing experience, with deep ownership of demand generation, growth marketing, and pipeline goals. Proven track record of driving qualified pipeline in a sales-led or hybrid GTM motion. Hands-on proficiency with tools such as HubSpot, Google Ads, LinkedIn Ads, Google Analytics, Google Search Console, Webflow or similar CMS tools, Looker or similar BI tools, Clay, Outreach or similar sales engagement tools, Google Docs, Sheets, and Slides, Asana, and AI tools such as ChatGPT, Claude, Gemini, or similar platforms. Strong analytical mindset, with comfort living in dashboards and making budget tradeoffs based on performance. Experience building integrated campaigns across paid media, ABM, outbound, events, webinars, and content-led demand generation. Highly collaborative with Sales, with a track record of building trust by delivering pipeline impact, not just campaigns. Strong writing and messaging instincts, with the ability to translate positioning into campaign copy, landing pages, ads, emails, outbound messaging, and sales support materials. Comfortable operating in ambiguity, building systems from scratch, and improving processes while executing. Strong project management skills, with the ability to manage multiple programs, partners, deadlines, and stakeholders at once. Commercially oriented, with a clear understanding of how Marketing contributes to pipeline creation, sales velocity, and revenue growth. Experience marketing to enterprise buyers, complex buying committees, or high ACV SaaS accounts. Experience in AI, insights, market research, knowledge management, consumer intelligence, or enterprise SaaS is a strong plus. This role is fully remote, but you will need to be a current resident for tax purposes in one of the chosen locations. What’s in it for you? You will join a remote-first and globally spread team, with company events a couple of times each year as the icing on the cake 🎂 We offer a fun, collaborative environment where everyone truly cares and helps each other. We have zero micro-management and instead you are encouraged to cultivate your own processes while giving and receiving feedback for improvement. Add to that a competitive compensation package, the possibility of working with cutting-edge technology in our industry (such as GenAI) and to be part of simplifying the professional lives of many - what’s not to like? We look forward to hearing from you! Team Marketing Locations The Netherlands , The UK , Sweden Remote status Fully Remote The Netherlands The UK Sweden About Stravito Stravito is a knowledge management solution that democratizes access to market research and insights, making it fast and easy to use research to make better decisions. We help world-leading organizations, such as McDonald’s, Comcast, Nestlé, Burberry and Heineken, get closer to their customers and make better, insights-backed decisions by organizing their knowledge and making it easy to access through our intuitive platform. Stravito was founded in Sweden in 2017 by a team of entrepreneurs with decades of technology and research industry experience. Today Stravito has representatives in 10 countries around Europe and North America. Founded in 2017 Co-workers 100