Senior Demand Generation Campaign Manager

Who We Are: We’re a high-growth software company with a big mission : empowering K-12 district teams to do more with less. At LINQ, we get K12. That’s why we help districts transform K-12 school operations with best-in-class, cloud-based software solutions built to help districts return more resources to classrooms. Integrating finance, HR, nutrition management, and payments into a single, secure platform, LINQ reduces administrative burden. LINQ is trusted by 30% of school districts across the U.S. to help them operate more efficiently and serve over 1 billion meals to 17 million students annually, process payroll for 364,000 educators, administrators, and staff, and engage with millions of families through the free LINQ Connect app. Our team? They’re talented, committed, and fiercely loyal problem-solvers. At LINQ, you’ll find challenging and meaningful work, a team that respects and uplifts one another, and a commitment to constant improvement. Our customers love us because we’re attentive, patient, communicative, and solutions focused. They know they can count on us to not only anticipate their needs but to deliver the right answer every time. LINQ’s Values: • Act with Integrity & Build Trust: Trust is the foundation of our company. We operate with the highest standards of integrity, both internally and externally. We believe in transparency, honesty, and accountability. Building a culture where trust is earned and maintained. • Deliver Excellence: We consistently exceed our clients’ expectations. In every interaction, we strive to anticipate needs, provide swift solutions, and go the extra mile to relentlessly impress our customers. We communicate clearly, consistently, and in a timely way to cultivate lasting relationships. • Embrace Challenges: We embrace a growth mindset. Challenges offer opportunities to learn, grow, and improve. Continuous learning keeps us relevant and effective to ensure our solutions remain on the leading edge of innovation. • Collaborate & Act as One Team: Diverse skills, ideas, and perspectives are our strength. Through open communication, shared goals, and a spirit of unity and mutual respect, we collaborate to achieve excellence, drive innovation, and propel our company forward as a cohesive force. About The Team: LINQ’s Marketing department is the creative engine behind our mission to empower K-12 districts. We are storytellers, strategists, and data enthusiasts who work together to share our vision with school districts across the US. From crafting compelling campaigns to building meaningful connections, we ensure our solutions reach the right people. Our team thrives at the intersection of creativity and analytics, combining big ideas with measurable impact. About The Role: Senior Demand Generation Campaign Manager is responsible for developing and executing multi-channel digital campaigns, account-based marketing initiatives in partnership with Sales, and audience acquisition for in-person events. This role drives awareness, engagement, and qualified pipeline through full-funnel planning aligned with go-to-market strategy, defined personas and buying committees, and key messaging. This is a hands-on, individual contributor role that owns campaign execution from launch through optimization and reporting, collaborating closely with Sales, RevOps, Product Marketing, Content, and Web to deliver measurable business impact. Primary Objectives : Drive qualified pipeline and revenue growth through integrated campaigns Improve funnel conversion and lead management in partnership with Sales and RevOps Build a measurement and optimization engine for repeatable, data-driven performance improvements What You’ll Be Doing: Campaign Strategy across all digital channels and in-person events : Build integrated plans spanning paid search, paid social, programmatic/display, retargeting, email, webinars/events, website/CRO, content syndication, and partner channels. Account-Based Marketing (ABM): Partner with Sales to build and execute targeted account programs across priority segments, leveraging intent data and audience insights to engage buying committees at the right stage: from awareness through pipeline acceleration. Full‑funnel campaign management : Define ICPs/segments, craft messaging and offers, develop landing pages and nurture streams, forecast spend and pipeline , and manage timelines from brief through post-mortem. Lead management supporting Sales : Partner with BDR/AE leadership to define lead taxonomy and SLAs, support lead routing and scoring, improve 6QA/MQL→SQL conversion, and ensure clean handoffs with feedback loops. Measurement & optimization : Own campaign and funnel analytics, set KPIs, instrument tracking, run A/B and multivariate tests, and optimize creative, audiences, bids, and landing pages to maximize ROI. Cross‑functional collaboration : Work with Product Marketing, Content, Web, RevOps , and Sales to align priorities, launch GTM plays, and ensure consistent messaging across touchpoints. Budget & vendor coordination: Support quarterly budget planning and manage day-to-day relationships with agencies/contractors and key platform partners to ensure on-time delivery and performance. What We Are Looking For: 6–9+ years in B2B growth/demand generation with proven pipeline and revenue impact; experience in EdTech, public sector, or multi-product portfolios a plus. 5+ years of B2B SaaS demand generation experience, with ownership of full-funnel and ABM campaign execution and optimization tied to pipeline metrics. Demonstrated success running multi-channel digital programs across search, social, programmatic, and email/lifecycle. Hands-on expertise with HubSpot, Google Analytics (GA4), Salesforce, Canva, and Asana. Strong analytical skills with mastery of funnel metrics (MQL, SQL, SAL, win rate, CAC, payback) and experimentation frameworks. High attention to detail and strong project management skills; ability to manage multiple concurrent programs and deadlines. Exceptional communication and stakeholder management; comfortable presenting performance insights and recommendations to senior partners. What will Make You Stand Out: An ability to make data driven recommendations on demand generation strategy Qualified pipeline generated/influenced ($) and pipeline coverage for priority segments MQL→SQL and SQL→Opportunity conversion rates improved through optimization and sales alignment CAC, ROAS, and payback period improvements by channel/campaign Website conversion rate (visit→lead; lead→MQL) and landing page CVR improvements Email engagement and nurture progression velocity improvements The Tech: HubSpot (marketing automation, workflows, email, landing pages, lead scoring, attribution) Google Analytics (site and funnel analytics, goals/events, GA4 reporting) Salesforce (campaign influence, opportunity and pipeline reporting) Canva (lightweight creative and ad production) Asana (project management) 6sense Demanbase Travel Requirements: Less than 10 % Why You'll Love Working With Us 🌎 Flex Your Workspace: Work remote from one of our eligible states across the US, or if you’re near Austin three days in office a week! 💰 Planning Your Future: Our 401(k) plan comes with a 4% employer match on total earnings (not just your base salary). 💸 Performance Pays Off: Whether it’s a company bonus or target sales commission, your hard work doesn’t go unnoticed. 🌴 Vacation Your Way: Our flexible Open Paid Time Off Plan lets you take the time you need, when you need it. 👶 Paid Parental Leave: Take the time you need to welcome your new addition – We’ve got you covered! 🎉 Ten Paid Corporate Holidays: Enjoy a little extra downtime to relax and recharge with the ten paid holidays each year. ❤️ Giving Back: Feel good while doing good – 16 paid volunteer hours to support the causes that matter most to you. #LINQCares 🏥 Benefits That Have Your Back (And Teeth, Too!): Rock-solid medical, dental and vision coverage. Pick your vibe: a low deductible PPO and pair with an FSA or a HDHP with a sweet HSA – with contributions from LINQ. Dental perks that even cover braces for the kiddos. 💪 Wellness Perks: Employer-paid Short-Term Disability, Long Term Disability, Basic Life, and AD&D insurance. Gym reimbursements and tons of extra savings on travel assistance, employee assistance, and even pet insurance options. 🎁 Rewards For Referrals: Got an amazing candidate in your network? Send them our way and earn a referral bonus when they join the team! EOE Statement/Accommodation Notice: As a federal contractor and equal employment opportunity employer, LINQ adheres to all applicable laws and regulations regarding employment practices, ensuring that all qualified individuals receive consideration for employment based on their qualifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local law. To learn more about your rights and protections under federal law, please refer to the EEOC Equal Employment Opportunity Poster at the following link: https://www.eeoc.gov/poster If you’d like to view a copy of the company’s state or federally required affirmative action plans or policy statement, please email [email protected] . If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact [email protected] . This email address is reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. 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