Senior Customer Marketing Manager

As Senior Manager, Customer Campaigns, you will own the strategy and execution that activates existing customers - driving product adoption, deepening platform usage, and fuelling retention and expansion. You will partner closely with Customer Success, Product Marketing, Demand Generation, and Revenue Operations to build the customer campaign programmes, lifecycle communications, and storytelling initiatives that strengthen relationships across the customer journey - from onboarding through to advocacy and renewal. This is a newly created role with real scope. You will play a central part in making customers the engine of our demand generation model - powering community, advocacy, and upsell growth while amplifying Level Access's brand leadership in digital accessibility. That means building the function, the processes, and the playbooks that do not yet exist, while simultaneously executing against an active campaign calendar. This role is for someone who is equally comfortable operating as strategist and executor. You will define what customer marketing looks like at Level Access - then build and run it. Key Responsibilities You will plan, build, and run integrated customer campaigns across email, digital, events, and in-platform channels - driving product adoption, upsell, and retention across the existing customer base. Own the end-to-end customer campaign lifecycle and calendar — including prioritisation, launch planning, execution, and post-campaign optimisation Activate customers across product launches and GTM plays through targeted programs that drive awareness, trial, and adoption Plan and brief customer email programs (Gainsight and HubSpot), partnering with CX and MOPs on segmentation, suppression, and handoff processes Develop persona-based campaign tracks for key audiences (Engineering & Developer leaders, Product leaders, Compliance & Accessibility owners) Own post-event and webinar follow-up, including attendee engagement, on-demand promotion, and SDR handoff Define and implement campaign performance measurement — tracking adoption, engagement, pipeline influence, and retention impact Build and scale customer advocacy and storytelling programmes, including case studies, champions, and customer-led content Identify and activate customer voices for webinars, events, and PR Partner with Product Marketing to embed customer proof points into demand generation and sales content Define and scale the customer marketing operating model, including campaign intake, briefing, execution, and reporting Establish KPIs, reporting frameworks, and playbooks to enable repeatable, scalable campaign execution Build strong cross-functional partnerships with CX, Product Marketing, and MOPs, with clear processes for collaboration What You’ll Bring 5+ years of experience in customer marketing, lifecycle marketing, or campaign management in B2B SaaS - with a track record of building and executing programmes, not just running them Experience managing or planning customer events - virtual conferences, webinars, or in-person programmes Commercially minded and data-driven - you connect campaign activity to retention and pipeline outcomes, not just engagement metrics Strong cross-functional skills - you know how to work with CX, MOPs, design, and sales teams and get things done through influence as much as authority Excellent writing and communication skills - you can write customer-facing copy, internal briefs, and executive updates with equal confidence Familiarity with HubSpot, Gainsight, and Salesforce Passion for accessibility, inclusion, and customer experience Application Process If you thrive in a fast‑paced environment and you are eager to make a significant impact in the field of accessibility, we would love to hear from you! This is a full‑time, salaried position offering a competitive benefits package, including bonus opportunities, generous paid time off, paid holidays, and a range of programs designed to support employee well‑being and work‑life balance. Interested in immediate consideration? Please submit your resume to be considered for this role. Level Access is committed to workforce diversity and is an Equal Opportunity Employer. We are dedicated to providing reasonable accommodations throughout the hiring process. Level Access uses artificial intelligence (AI) tools to support and enhance our recruitment and hiring processes. These tools may assist with activities such as résumé screening, skills assessments, interview scheduling, and communication These tools are designed to assist our recruiters and do not make final hiring decisions. All AI-assisted processes are subject to human review and candidate information is handled in accordance with our Privacy Policy and applicable regulations. To learn more about how we collect and use personal data, please review our Privacy Statement ( https://www.levelaccess.com/privacy-statement ) and our Trust Center (https://trust.levelaccess.com).