Senior Campaign Manager

About the Job

At its core, the role of the Senior Campaign Manager within the Media team at Bolster is to oversee and manage our top-tier client campaigns, as well as mentor a team of Campaign Managers / Coordinators / Assistants. The position is responsible for meeting and exceeding client (as well as internal) expectations through the effective planning, implementation, management and analysis of our media campaigns.

The Senior Campaign Manager serves as the client’s main source of expertise with regards to digital performance and consumer marketing. Their goal is to ensure that we are constantly providing value to our clients, and that our relationships are productive (achieving results / KPIs), efficient (maximising productivity / reducing wasted resources) and healthy (everyone is happy!)

OK, I’m sold – but what even is Bolster?

We are integrated communications specialists with an eye on culture.

Headquartered from Melbourne Australia, we’re a team of 50+ passionate individuals spread across four specialist teams.

Our foundational clients include festivals and events such as Splendour In The Grass, Bluesfest, St Jerome’s Laneway Festival, and more recently RISING Festival, ALWAYS LIVE and Sydney Festival.

Bolster Group has devised integrated campaigns for some of the world’s biggest brands including Bacardi-Martini Australia, KFC, Google, EA Games, Samsung, Warner Music, and more. We’re the agency you bring in when you want to play meaningfully in music and broader culture.

At Bolster, we do loads of stuff, but 3 things really well:

1. Consulting: We guide brands and experience makers through a challenging landscape with pointed insights and cultural understanding. Our consulting services extend across culture marketing, creative and content, media, social and community building.

2. Branded entertainment: We devise fan-led creative solutions and storytelling that helps brands cut through.

3. Media: We amplify brands within impactful media, ensuring our clients are in front of the right people at the right time.

Our offering extends even further when you consider our sister agencies:

• Aeroplane (experiential and commercial rights);

• Common State (PR); and

• Going North (First Nations cultural engagement).

Ultimately, Bolster Group is famous for connecting brands to their fans.

What You’ll Be Doing

Campaign Management 70%

• End-to-end campaign management across Meta, Google Ads, TikTok Ads, programmatic display, audio, video and digital OOH

• Collaborate with media publishers to brief, negotiate and execute campaigns across offline and online channels (display, native, editorial, radio, OOH, TV/BVOD and more)

• Campaign strategy and channel planning

• Work closely with the Client Partnerships team to manage the client relationship from campaign inception to campaign conclusion

• Liaise with clients, publisher / platform reps, as well as internal teams within the Group

• Set-up conversion and pixel tracking, Google Tag Manager or other measurement tools

• Generate, adapt and edit copy for paid channels, in collaboration with clients

• Schedule ads and manage campaign budgets – including invoicing – with military precision

• Closely monitor, troubleshoot and optimise campaign performance, to meet client objectives

• Escalate scope and billing requests to the Client Partnerships team with urgency

• Carefully manage expectations at all times and keep clients informed via frequent updates

• Analyse and visualise data and results to compile end of campaign reports including insights

• Act as a soundboard for clients and share strategic thinking and recommendations

• Maintain a delightful client service experience at every touchpoint, build strong relationships
  

Team Mentorship, Management & Training 20%

• Effectively delegate and oversee the delivery of work, ensuring the highest standard

• Provide support to both direct reports and other members of the Media team, as required

• Mentor and train reports in the areas of adtech, performance / programmatic / offline media

• Contribute to training and development of junior team members
  

Admin 10%

• Attend and play a role in leading during internal team meetings including WIPs, training sessions and ad-hoc brainstorms

• Stay in the loop with marketing trends / tech, share thought leadership with clients and peers

• Work closely with the Media team to provide general assistance and refine our way of working

• Represent Bolster with the highest levels of professionalism at industry events, client meetings and agency group functions

• Support the Head of Media on reporting relating to media billings and revenue

Leadership & People Management

• Proven history of managing and building rapport with clients, colleagues and stakeholders

• Ability to inspire and influence stakeholders through succinct, articulate and unambiguous communication, moving beyond mere technical explanations

• Previous people management highly regarded, exceptional delegation skills are essential

• Proactive and self-motivated nature – you don’t wait to be told what to do or how to do it!

Interpersonal & Communication Skills

• Superior time management and organisational skills, with exceptional attention to detail

• Genuine passion for marketing trends, tech and a commitment to continuous improvement

• An understanding and love of music and other cultural pillars that our clients sit within

Strategic & Analytical Mindset

• Track record of using data to identify an insight or an opportunity to provide value

• 5+ years background in a fast-paced digital / marketing / media / advertising environment

Technical Skills (Platform & Tool Proficiency)

• Experience in Meta Business Manager, Google Ads, YouTube, DV360, TikTok Ads, Broadsign, Vistar, Google Campaign Manager 360, GA4, Google Tag Manager (not all are requisites, training will be provided)

• Exposure to programmatic buying platforms (DSPs) or Supply Side Platforms (SSPs) desirable

• Brownie points for previous history with offline / traditional media

• Proficiency with analytics tools such as Rubii, Whatagraph, Supermetrics, Data Studio, Excel / Google Sheets and project management software like Slack, Monday.com, Notion and G Suite

Commercial Acumen

• Proven track record of managing budgets with clear accountability for financial performance and ROI delivery

• Exceptional end of month financial process management and reconciliation and the implication on company profitability
  

Our Culture
Best described by our values, which serve as the guiding principles in how we interact with our peers, partners and clients:

• Eyes on culture. We connect our clients to culture and current affairs, immersing ourselves in the communities we serve. We know everything they need to know.

• We turn up. In a presentation. At a launch. At an event. In a WIP. For our clients and teammates, every day.

• We roll with the punches. We know the nature of this work is unpredictable. We do our best work when we’re thrown a curveball, or dive into the deep end.

• We keep it real. You can’t fake what we do. We strip away the BS and build trusting relationships. Knowledge, transparency, authenticity – this is what we’re about.

• It’s in our hands. We take responsibility, stay one step ahead, push outside our comfort zone and never phone it in. We’d rather fail trying something new than die wondering.
  

What You Can Expect From Us

• Interesting, exciting, and challenging work with an enviable list of clients

• Support, guidance, and growth including an annual learning and development budget

• Fortnightly 'Bolster Uni' sessions featuring both internal and external speakers

• Flexible working model with office and WFH days split 50/50

• Free coffee, Class Pass credits and access to Masterclass online training

• Employee Assistance Program (EAP) services including counselling and wellbeing resources

• Complimentary tickets to industry, music and arts events

• Progression – recognition and reward for your efforts

Bolster values diversity and nurtures the uniqueness of our team and the individuals who make us stronger. We encourage candidates from diverse and / or minority backgrounds to express their interest. Our team is excited to share our experience, share our space and share the mic. We believe in creating a working environment where each individual is able to bring their full self to work and is valued for their unique contribution.