Senior Business Analyst (SEO)

Senior Business Analyst (SEO) Etraveli Group is a leading global flight technology provider, specializing in flight sales and offering flight content delivery and fintech products. We are here to solve complexity, by connecting millions of flights and travelers across the globe, from search and selection to trip and beyond. We partner with major global platforms such as Booking.com , Google Flights, Skyscanner, and Kayak, providing seamless flight booking and related services. Our B2B portfolio includes a separate fintech entity with its flagship product, PRECISION , a risk management solution, Sweden’s leading flight comparison site Flygresor.se , Tripstack , our B2B Flights as a Service Provider and world leader in virtual interlining, and Wenrix , the embedded AI platform for flights. We also operate our own online travel agency brands including Gotogate, Mytrip, and Flightnetwork. Every day we strive to make the world smaller for our customers and bigger for our people. Our diverse team of more than 3200 passionate professionals is what makes us the industry’s tech wonder and the best in the world at what we do. Major offices in Sweden (HQ), Greece, India, Canada, Israel, Poland, UK, and Uruguay. The Role We are seeking a Senior Business Analyst who embraces the combination of an entrepreneurial sales mindset and analytics. You are a data-driven professional obsessed with the consumer experience in the digital space, focused on engineering conversion-centric journeys that move the needle on our most critical e-commerce metrics. As a Sr Business Analyst you will be a key player in the e-commerce team and responsible for optimizing Conversion Rate (CR) and the user experience to ensure our brands stay ahead of the competition. This role is highly cross-functional, requiring you to translate complex data into clear strategic roadmaps for product managers, designers, and developers With a strong sales focus, you will drive insights from analyzing both qualitative and quantitative research and execute actions based on your insights. You will drive both feature development and sales actions. Alongside continuously driving CR-development you will be project managing key initiatives within the e-commerce field. You will project lead both strategic initiatives as well as project origin from your research and insights. You should have an understanding of A/B testing, website analytics, and the UX-conversion tactics that help drive both performance and insights. Responsibilities: Data Strategy & Reporting: Analyze complex multi-channel user data and KPIs to uncover actionable insights. You will be responsible for creating and maintaining sophisticated reports that tell the story of the customer journey. Consumer Experience Mapping: Deep-dive into qualitative and quantitative research to understand user behavior, identifying friction points in the digital space and proposing UX-conversion tactics. Strategic Project Management: Own e-commerce initiatives from inception to launch, setting technical and UX requirements in close collaboration with Tech Leads and Product Owners. SEO & Organic Growth: Drive SEO optimization as a core pillar of our acquisition strategy. You will identify technical and content-based SEO opportunities to increase high-margin organic traffic and orders. Requirements 5+ years of experience in a Business Analyst, Digital Analyst, or similar role, ideally within e-commerce, with exposure to web analytics, conversion optimization, or SEO. The Analytical Edge: Advanced experience with web analytics tools (Google Analytics 4, Looker, QlikView) and a proven ability to turn complex raw data into executive-level insights. Stakeholder Influence: Ability to build strong relationships and communicate complex technical concepts to non-technical stakeholders. Technical Literacy: Familiarity with Google Tag Manager (GTM) and basic front-end development knowledge to better collaborate with development teams. Entrepreneurial Spirit: A relentless drive to "find a better way," even when navigating organizational roadblocks or complex infrastructure. Comfortable navigating complexity and driving cross-functional alignment in a dynamic environment where priorities frequently evolve. Strong communication skills in English (both spoken and written) Benefits We are looking for people who would make the world smaller for travelers but want a bigger world of opportunities for themselves. With us you can enjoy: Hybrid working environment - having the opportunity to work both remotely and at the office enabling you flexibility! #LI-Hybrid Health Benefits - Through partners we offer a private health insurance plan. We also offer the possibility to use 2 extra medical leave days in case of need. Monthly ticket restaurant card - to spend in one of the thousands of affiliated restaurants, cafes, stores or supermarkets across Greece. Office in the City – We sit on bright, large floors (over 4000㎡!) in central Athens. Just a short walk from the Ambelokipi Metro station. Growth – We believe in personal development and continuous education, thus we offer the opportunity of role-related training on tools and best practices. We also like to schedule company/department/team activities and events outside the office space! We have a relaxed & fun work environment where you can enjoy free breakfast coffee/tea, playing ping pong or video games. Why Join Us? You’ll work on a core product that shapes the travel experience of millions of users worldwide, in a dynamic and evolving industry. You'll work with a passionate team dedicated to excellence, be a key player in shaping our flight content strategy, influence partners, and grow in a supportive environment that values innovation. If you're ready to elevate your career and make a real difference in the world of travel, apply now and become a vital part of our mission to be the best in the business! Diversity disclaimer At Etraveli Group we value diversity; we pride ourselves on being a company represented by people of all different backgrounds. During hiring, we are committed to ensure equality and promote diversity in the workplace at every selection stage. As such, we provide the same opportunities for all candidates regardless of race, religion or belief, gender, nationality, ethnicity, sexual orientation, age, marital status, disability, or any other characteristic protected under any anti-discrimination law or regulation. Department Sales Locations Athens - Kifisias Remote status Hybrid