Senior Associate, GEO

Job Description: Senior Associate, GEO At dentsu , we help leading brands build visibility across a search landscape that is rapidly evolving. We’re looking for a Senior Associate, GEO to support a complex, enterprise ‑ level client and drive performance across both traditional search and emerging AI ‑ powered discovery experiences. This role is ideal for someone with a strong foundation in SEO who is ready to independently own day ‑ to ‑ day workstreams and is energized by an emerging, fast ‑ changing search landscape. You’re curious by nature, eager to test new ideas , and motivated to help shape how brands show up across AI ‑ powered discovery experiences. You’ll work across technical SEO, content optimization, performance reporting, and Generative Engine Optimization (GEO), partnering closely with internal teams and client stakeholders to improve discoverability in both search engines and generative environments. Responsibilities: Own day ‑ to ‑ day execution of GEO and SEO workstreams for a large, enterprise ‑ level client, ensuring work is high ‑ quality, on time, and aligned to business goals Execute technical GEO/SEO audits (crawlability, indexation, Core Web Vitals, page speed, structured data) and translate findings into prioritized, actionable recommendations Conduct keyword and prompt research, competitive analysis, content evaluations, and gap assessments to inform optimization priorities and content strategy Develop and maintain on ‑ page optimization recommendations for traditional search and AI ‑ driven discovery (metadata, heading structure, internal linking, schema, content formatting) Support GEO initiatives by identifying opportunities to improve content structure, factual clarity, authority signals, and citation readiness in generative search experiences Analyze organic search and AI discovery performance, turning data and technical findings into clear insights and recommended actions Partner cross ‑ functionally with content, analytics, development, media, and account leadership to drive implementation and progress Support site migrations, redesigns, CMS updates, template changes, and new page launches Develop client ‑ ready reporting, POVs, and presentations that clearly communicate performance, opportunities, and next steps Proactively identify new GEO and AI discovery opportunities, testing ideas and challenging assumptions as platforms and behaviors evolve Skills & Experience: 3+ years of SEO experience, ideally in an agency or enterprise environment Strong understanding of technical SEO, on ‑ page optimization, search intent, and performance analysis GEO experience preferred, including optimization recommendations and AI visibility monitoring in tools such as Profound or Bluefish Experience working on large or complex websites with multiple stakeholders, templates, or content types Ability to independently manage day ‑ to ‑ day workstreams while contributing to broader strategic initiatives Confidence presenting findings and recommendations to internal teams and client stakeholders Working knowledge of HTML, CSS, JavaScript, and structured data Proficiency with SEO and analytics tools such as Google Search Console, GA4, Adobe Analytics, Screaming Frog, BrightEdge, Semrush , Ahrefs , or similar Strong analytical, communication, organizational, and project management skills High levels of accountability, autonomy, and follow ‑ through Mindset & Growth Orientation Creative and curious, with a strong interest in how emerging AI systems surface and cite information Hungry to learn and grow, eager to stretch beyond assigned tasks and take ownership of testing and improvement Comfortable operating in ambiguity as best practices continue to evolve Motivated to innovate and push boundaries while balancing performance, data, and client goals Actively engaged in the industry, tracking platform changes and contributing informed points of view What Success Looks Like You independently manage GEO and SEO workstreams with strong attention to quality, timing, and impact You deliver thoughtful, actionable recommendations grounded in data and business priorities You partner effectively with senior team members to support strategic direction You help move work from insight to implementation across complex, cross ‑ functional environments You contribute to measurable improvements in visibility, site health, content performance, and AI search readiness You actively bring forward ideas, tests, or POVs that help shape how we approach GEO as the landscape evolves Why dentsu At dentsu , you’ll help ambitious brands navigate a search environment that is changing quickly, with work spanning performance, innovation, and transformation. This is an opportunity to deepen your expertise across SEO and GEO, support high ‑ impact work for a complex enterprise client, and help define what best ‑ in ‑ class AI discoverability looks like as the space continues to evolve. The annual salary range for this position is $62,100-$81,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com . To begin the application process, please click on the "Apply" button at the top of this job posting . Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. At dentsu , we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote , depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office. #LI-EB1 #LI-Remote Location: Detroit Brand: Carat Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color , national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.