Senior Art Director

About Comfrt: Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen. About the Role: Comfrt is seeking a Senior Art Director to define, elevate, and scale the visual world of our brand. This is a role for a design-forward creative who thrives in a fast-paced, startup-like environment and understands how to translate brand strategy into emotionally resonant, commercially powerful creative across every touchpoint. You will own the creative vision and execution quality across multiple platforms—building community, driving engagement, and moving product. What You’ll Do: Creative Vision & Campaign Leadership Own the development and execution of product launches, seasonal campaigns, and photoshoot concepts—from ideation through final rollout Translate briefs and business objectives into compelling creative direction, pitch decks, mood boards, storyboards, and visual narratives Direct photography, styling, CGI composition, lighting, materials, camera direction, and post-production Ensure seamless execution across all channels (eComm, social, paid, email, influencer, retail) Act as a senior creative voice in leadership conversations—presenting, defending, and evolving concepts with confidence Design Excellence & Technical Expertise Exhibit expert-level proficiency in Adobe Illustrator and Adobe Photoshop Lead the team in creating outstanding apparel graphic artwork aligned with brand vision Actively participate in hands-on execution of graphics and product concepts Utilize scripting, automation, and emerging AI technologies to streamline production processes Champion workflow innovation to enhance productivity, quality, and scalability Brand Identity & Visual Expression Lead the ongoing evolution of Comfrt’s visual identity across campaigns, site, social, PR, activations, and product Develop and maintain brand guidelines, visual standards, and creative systems Oversee tone, typography, graphics, video, CGI, curated UGC, and commissioned content Ensure consistency and cultural relevance across all internal and external creative outputs Art Department & Cross-Functional Alignment Provide detailed feedback on email, web graphics, paid ads, homepage assets, and influencer deliverables Collaborate with marketing, product development, and creative to establish clear timelines and deliverables Partner with Creative and Product teams to calendarize, schedule, and staff shoots and special projects Organization, Process & Workflow Optimization Develop and optimize workflows to improve efficiency and cross-team collaboration Clean up and maintain creative files, specifications, documentation, and SOPs to ensure organization and accessibility Drive scalable creative systems that balance speed-to-market with design excellence Perform ongoing creative QA across photography, CGI, animation, and digital assets Who You Are: 8+ years of experience in art direction or creative leadership within a lifestyle, fashion, or apparel brand Proven experience leading seasonal campaigns, product launches, and brand storytelling across multiple channels Strong background in DTC and digital-first environments (eCommerce, social, paid media) Experience managing in-house teams, freelancers, and agency partners Exceptional eye for typography, layout, color, composition, and visual storytelling Strong experience directing photography, video, and digital content production Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) Understanding of CGI, motion, or AI-assisted creative workflows is a plus Ability to translate brand strategy into cohesive visual systems and scalable creative frameworks Why Join Comfrt? Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness. Work in a supportive, creative environment where your ideas and growth are valued. Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products! Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment. Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.