Senior Analyst, Ecommerce Insights (12‑month FTC)

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity. Primary Purpose: The Senior Ecommerce Analyst will support the online growth of Coach across Europe by using data to uncover insights into customer behaviour, conversion performance, and commercial opportunities. The successful individual will leverage their proficiency in Ecommerce to: Track daily, weekly and monthly website traffic, bounce rates, session durations, and conversion rates Monitor cost per acquisition (CPA), and customer lifetime value (CLV) Benchmark performance against industry standards or historical data Deliver weekly, monthly and quarterly reports with actionable insights and include visualizations, trend analysis, and performance against KPIs Work with the global reporting team to ensure breadth of reports across Tableau and troubleshoot data issues Conduct funnel analysis to identify drop-off points and optimize conversion paths Use segmentation to uncover behavioural patterns by audience type Highlight top-performing content and recommend underperforming areas for improvement Work with Marketing, Product, and UX teams to define SMART KPIs Create measurement plans that align with business goals and campaign objectives Ensure KPIs are tracked consistently across platforms Design and execute A/B and multivariate tests with clearly defined hypotheses, capturing learnings and embedding insights into future strategy Measure statistical significance and uplift in key metrics (e.g. bounce rate/add to cart/checkout completion rates) Recommend UX improvements based on heatmaps, session recordings, and user flow analysis Identify SEO opportunities using organic traffic trends, keyword trends and landing page analysis Conduct regular audits of analytics implementations (e.g., GA4 tags, Snowflake pipelines) Validate data consistency across platforms and resolve discrepancies Maintain documentation for tracking setups and data governance Attend webinars and conferences quarterly to stay up to date with the latest industry news and trends Share monthly updates on new tools, features, or methodologies with the wider Ecommerce team Evaluate and pilot emerging technologies (e.g., predictive analytics, AI-driven insights) The accomplished individual will possess: 4+ years in analytics, with a focus on ecommerce in retail environments Proficient in Google Analytics, Adobe Analytics, and data visualization tools (e.g., Tableau, Power BI) Skilled in data analysis tools (SQL, Excel), ecommerce platforms (Salesforce, Shopify), and programming languages (Python) Deep understanding of AI/ML frameworks and concepts, including neural networks, deep learning architectures (CNNs, RNNs, GANs) and related development Hands-on experience with platforms such as Content Square to analyse customer behaviour across websites and digital touchpoints, leveraging heatmaps and session replays to identify friction points and recommend optimizations to improve the customer journey Working knowledge of Google Tag Manager Ability to translate data and AI insights into actionable business strategies that drive revenue and customer satisfaction Strong understanding of digital marketing channels and web technologies Excellent cross-functional collaboration skills with the ability to present data-driven insights clearly and persuasively Please be advised that we are unable to provide visa sponsorship for this position. As such, you will only be considered if you already possess the right to work in the UK. What Tapestry can offer you: Hybrid working (3 days working from the office, 2 days remote) Option to finish early on a Friday (Flex Fridays) 1 Paid Volunteering Day per year and opportunities to volunteer with global projects Learning & Development opportunities Internal mobility & career progression Regular Social Events - Seasonal & Cultural Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council Other benefits include: 25 days holiday in addition to bank holidays Multi brand discount up to 50% off – Coach and Kate Spade. Private Healthcare with health assessment (Bupa) Bupa rewards - Financial wellbeing support and wellness discounts Private Dental Cover Free 24/7 support for family building, fertility and menopause with Maven Eyecare vouchers Employee Assistance Program Employer Pension Contribution Gym discount Interest free season ticket loan Cycle to work scheme At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers. If you are interested in this role but do not believe you meet all the set criteria, that’s ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn. So, take a chance and apply; you may just be who we are looking for. We would be delighted to hear from you. Our Competencies for All Employees Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary. Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings. Customer Focus : Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect. Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty. Drive for Results : Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results. Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably. Learning on the Fly : Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything. Our Competencies for All People Managers Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans. Developing Direct Reports and Others : Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder. Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team. Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc .