Senior Analyst, Direct Mail

About Bluevine Bluevine is the largest small business banking platform in the U.S., redefining how entrepreneurs manage their money. We create modern financial solutions, from checking and lending to payments and beyond, designed to help small business owners grow, thrive, and take control of their financial future. Our best-in-class technology, advanced security, and deep understanding of the small business community give our customers the confidence to focus on what they do best. Since 2013, we’ve supported more than 750,000 small businesses nationwide. Backed by leading investors like Lightspeed Venture Partners, Menlo Ventures, 83North, and Citi Ventures, our 500+ person global team shares one mission: to give small businesses the financial tools they need to succeed. We’re innovators driven by big ideas, collaboration, and real impact. Here, you’ll have the freedom to take ownership, grow your career, and make a difference for small business owners across America. Ready to shape what’s next? This is a hybrid role . At Bluevine, we pride ourselves on our collaborative culture, which we believe is best maintained through in-person interactions and a vibrant office environment. All of our offices have reopened in accordance with local guidelines, and are following a hybrid model. In-office days will be determined by location and discipline. WHAT YOU'LL DO: Campaign Strategy & Execution: Collaborate with the Direct Mail Lead to define the DM calendar, prioritize projects, and ensure seamless campaign coordination. Performance Analysis & Optimization: Implement robust attribution measurement methodologies (MTA, Matchback) to accurately assess campaign impact. Monitor key performance indicators (KPIs) to track campaign effectiveness and identify areas for improvement. Analyze large datasets to uncover trends, patterns, and insights that drive data-driven decision-making. Conduct in-depth analysis to understand the long-term impact of DM spend on the business, including influence on account originations. Provide data-driven recommendations to optimize campaigns, maximize ROI, and achieve business objectives. Project Management & Reporting: Oversee end-to-end campaign management, ensuring accuracy and efficiency from inception to deployment and analysis. Develop and maintain robust data collection and analysis processes to support reporting and decision-making. Create comprehensive reports and presentations to effectively communicate findings and insights to stakeholders. Clearly communicate complex data analysis to both technical and non-technical audiences. WHAT WE LOOK FOR: Bachelor's degree in STEM, Business Analytics, Statistics, or a related field. 6+ years of experience in Business Analytics/Marketing Analytics/Sales Analytics Proficiency in data analysis tools and techniques (e.g., SQL, Excel, Python, Google Analytics, Tableau). Strong analytical and problem-solving skills. Excellent communication and presentation skills. Technical Skills: SQL (Advanced) — 4+ years of hands-on experience Tableau — 4+ years of hands-on experience Python (preferred) Benefits & Perks Excellent group health coverage and life insurance Stock options Meal allowance Transportation assistance (terms and conditions apply) Generous paid time off plan, Holidays Company-sponsored mental health benefits Financial advisory services for both short- and long-term goals Learning and development opportunities to support career growth Community-based volunteering opportunities