Senior Amazon PPC Expert

ABOUT FESCO

FESCO is a consumer goods company that sources, develops, and sells products across Amazon, Walmart, and Target under licensed brand agreements including CAR&DRIVER, COBY, and PERRY ELLIS. Amazon is our primary growth channel, and paid advertising is central to how we win at the category level.

We run a catalog of approximately 500 active SKUs with a defined set of roughly 50 hero ASINs that drive the bulk of our revenue. We are not at the stage where we can afford a set-it-and-forget-it approach to ads. We need someone who reads campaign data like a practitioner and makes decisions accordingly.

THE ROLE

This remote role operates and reports in on NYC Eastern Standard time (9am – 6pm). Position reports directly to VP of eCommerce located in NYC metropolitan area.

All candidates must speak and write in fluent English.

You will own FESCO's Amazon advertising program end to end. That means Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. Day to day, you will be working inside Pacvue to manage bids, budgets, and targeting across our full catalog while keeping a close eye on the hero SKUs that move the needle.

This is not a generalist marketing role. We want someone who lives inside Amazon Ads, thinks in terms of TACOS and ACOS at the ASIN level, and understands how organic rank, conversion rate, and ad spend interact. You will report directly to the product development manager and collaborate closely on new product launches.

HARD REQUIREMENTS

Amazon PPC

Minimum 4 years managing live Sponsored Products, Sponsored Brands, and Sponsored Display campaigns

Amazon DSP

Hands-on experience with DSP campaign setup, audience targeting, and performance optimization — not familiarity, actual execution

Pacvue

Active experience using Pacvue for campaign management, bid rules, and reporting. This is our platform of record

Seller Central

Strong working knowledge of Amazon Seller Central including catalog management, account health, and reporting tools

Data fluency

Comfortable pulling, reading, and acting on advertising reports, search term data, and ASIN-level P&L metrics

WHAT YOU WILL OWN

Campaign Management

• Manage all Sponsored Products, Sponsored Brands, and Sponsored Display campaigns across the full FESCO catalog in Pacvue
• Build and maintain Pacvue bid rules and automation workflows tuned to each brand's margin targets and category dynamics
• Conduct regular search term analysis to expand converting keywords, harvest negatives, and eliminate wasted spend
• Manage dayparting, placement modifiers, and budget pacing across hero SKUs and long-tail catalog

DSP

• Plan and execute Amazon DSP campaigns including retargeting, competitor conquest, and lifestyle audience strategies
• Monitor DSP performance separately from sponsored ads and report on incremental contribution, not just ROAS in isolation
• Coordinate with creative on DSP display ad assets and ensure brand compliance across all active licenses

Performance & Reporting

• Maintain a weekly advertising performance dashboard tracking TACOS, ACOS, spend, impressions, CVR, and NTB metrics by brand and ASIN
• Bring a clear read on campaign performance to weekly reviews with the product development manager, with specific recommendations, not just data summaries
• Flag underperforming ASINs early and work cross-functionally on root cause, whether it is listing quality, pricing, inventory, or targeting

New Product Launches

• Build launch advertising strategies for new SKUs from day one, including early review campaigns, aggressive keyword harvesting periods, and DSP retargeting sequences
• Collaborate with the product and creative teams to ensure listing quality, A+ Content, and pricing are aligned before launch spend is increased
• Track rank trajectory and conversion rate through the launch window and adjust budgets accordingly

Marketplace Data & Channel Support

• Support product data transfers to Walmart Marketplace and Target Plus, ensuring listing content and pricing are consistent with Amazon
• Monitor marketplace-specific ad performance where applicable and escalate channel issues to the appropriate team member

NICE TO HAVE

• Experience managing advertising across multiple licensed brand portfolios simultaneously
• Familiarity with Amazon Brand Analytics, Search Query Performance reports, and Market Basket Analysis
• Working knowledge of Amazon's A9/A10 algorithm and how ad activity influences organic rank
• Experience with product categories in consumer electronics, home goods, or everyday essentials
• Exposure to Walmart Connect or similar off-Amazon paid media platforms

WHAT WE OFFER

• Competitive compensation based on experience and platform depth
• Full ownership of the advertising function with direct access to decision-makers
• A defined catalog with strong licensed brands and clear margin targets to work against
• Remote-friendly setup with async communication and no unnecessary meetings
• Room to grow as FESCO expands into new categories and channels

To apply: Send your resume and a brief note on your Pacvue experience and the ad spend volume you have managed. Campaign results or screenshots are a strong plus.