Search Engine Optimization (SEO) Specialist

Our client is a leading marketing agency dedicated to helping businesses improve their online visibility and drive organic traffic. They are seeking a knowledgeable Search Engine Optimization (SEO) Specialist to develop and implement effective SEO strategies that enhance search rankings, increase web traffic, and support overall marketing efforts. Key Responsibilities: Analyze websites for SEO performance and identify optimization opportunities. Conduct keyword research to inform content strategy and improve search visibility. Optimize website structure, meta tags, content, and internal linking for search engines. Stay up-to-date with SEO trends, algorithm changes, and best practices. Monitor and report on search performance metrics using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs. Collaborate with content creators and web developers to implement on-page and off-page SEO strategies. Conduct competitor analysis and track industry benchmarks. Develop and execute strategies for link-building and outreach campaigns. Qualifications & Skills: Bachelor’s degree in Marketing, Communications, or a related field. Proven experience as an SEO Specialist or similar role, preferably in a marketing agency. Strong understanding of search engine algorithms, ranking factors, and SEO best practices. Proficiency in SEO tools such as Google Analytics, Google Search Console, and other SEO software. Excellent analytical, problem-solving, and communication skills. Ability to work independently and manage multiple projects simultaneously. Knowledge of HTML, CSS, and web development practices is a plus. Preferred: Experience with local SEO and e-commerce SEO strategies. Understanding of content marketing and its relationship to SEO. Familiarity with PPC advertising and how it complements organic search efforts. Full Time, Freelance and Contract roles available