Search Engine Marketing (SEM) Specialist

Search Engine Marketing (SEM) Specialist ***Charlotte, NC*** Work Location & Schedule This is a hybrid position based in our Charlotte, NC office . Team members are expected to work on-site two days per week and remotely three days per week. Who we are: At TaxSlayer, we're more than just a tax software development company; we’re empowering individuals and small businesses to plan for and file their tax returns online with confidence and ease. As a leading innovator in tax prep software, TaxSlayer, LLC, has been revolutionizing the way people file their taxes since 1965. Our user-friendly platform offers an intuitive interface that guides customers through the tax-filing process step by step, ensuring accuracy and maximum refunds. TaxSlayer is headquartered in Augusta, GA with a satellite office in Charlotte, NC. TaxSlayer proudly employs nearly 200 individuals year-round, plus 300 additional in-season support agents. Our employees are among the brightest, most talented group of innovators who work collaboratively to improve our products and exceed customer expectations season after season. Are you a TaxSlayer? About the Role The Search Engine Marketing (SEM) Specialist supports paid search initiatives that drive customer acquisition and marketing performance. This role focuses on assisting with execution, optimization, and analysis of search engine marketing efforts, using data and testing to improve efficiency and effectiveness. The SEM Specialist works cross-functionally with marketing, data analytics, and creative partners to help ensure paid search programs align with broader business objectives and performance goals. What You’ll Be Doing Support the execution and ongoing optimization of paid search campaigns that contribute to customer acquisition and growth for TaxSlayer’s Consumer and Professional tax software. Assist in developing and refining SEM strategies to help capture customer demand throughout the year, including increased activity during peak tax season (December – April). Use campaign performance data, testing, and insights to help improve overall marketing effectiveness and efficiency. Manage account health through routine campaign optimizations. Help ensure paid search ad content align with brand standards, compliance requirements, and established SEM best practices. Collaborate with marketing, data analytics, product development, and creative partners to align paid search efforts with broader marketing and business goals. Contribution to paid search performance goals, including customer acquisition, efficiency, and growth targets. Consistent execution on assigned duties with attention to quality and accuracy. Ability to apply data and insights to support optimization and testing efforts. Effective collaboration with cross-functional teams to support integrated marketing initiatives. Other duties as assigned Must-Have Skills & Experience Strong work ethic with a proactive, ownership-driven mindset and 100% effort given towards accomplishing objectives. Foundational experience with paid search platforms such as Google Ads, Microsoft Ads, Search Ads 360 (academic or hands-on experience is acceptable). Strong analytical and problem-solving skills with the ability to interpret performance data and identify opportunities for improvement. Familiarity with digital marketing analytics and reporting tools. Proficiency in Microsoft Excel (data manipulation, basic formulas). Highly organized with strong attention to detail and the ability to manage multiple priorities. Comfortable working in a fast-paced, deadline-driven environment with shifting priorities. Strong communication and collaboration skills, with a willingness to learn and grow within the role. Work is performed in a standard office environment with minimal physical demands. Must be able to work at a computer for extended periods. Education & Certifications Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. 6 months – 3 years of experience supporting paid search or digital marketing campaigns. Ready to Join Us? Apply today and be sure to opt in for text updates to stay connected with our recruiting team throughout the process! Compensation The minimum starting salary for this position is $50,000, with the potential for higher compensation based on experience, skills, and qualifications. Wh at We Offer At TaxSlayer , we know that our greatest strength lies in the talented individuals who drive our innovation and success. That’s why we’re proud to offer a competitive, comprehensive, and flexible benefits package designed to support your well-being, growth, and work-life balance. Flexible Work Options Enjoy remote and hybrid work opportunities, depending on the role and team needs. Generous Time Off Full Time employees receive a robust PTO bank, plus paid holidays to recharge and refresh. Health & Wellness Coverage Medical, Dental, and Vision insurance through Aetna and SunLife Coverage options include: Employee Only, Employee + Spouse/Domestic Partner, Employee + Children, or Family Access to a Wellness Program and on-site fitness facility Financial Benefits 401(k) with a 150% match on up to 3% of your contribution Performance-based bonuses and regular salary reviews Additional Perks Company-paid life insurance , short-term and long-term disability Optional critical illness and accident insurance Education assistance to support your professional development Company-paid parking , company store , and unlimited free coffee Please note: As a federal contractor, we are responsible to ensure our employees meet any obligations set forth by the U.S. government. We will inform you of any applicable requirements as they arise. Legal Disclaimers TaxSlayer is an equal opportunity employer and complies with all applicable laws regarding discrimination. Employment is based on qualifications, merit, and business need. This job description is not intended to be all-inclusive and may be subject to change to meet business needs.