Sales Lead - USA & Canada

About lemlist lemlist is the AI-powered sales engagement platform helping sales teams build pipeline smarter, not harder. Bootstrapped from day one, we’ve grown from 0 to $50M+ ARR in 8 years without raising a single dollar. Today, 40,000+ sales teams use lemlist to book more meetings and close more deals. We’re building the next generation of outbound: AI-first, multi-channel, highly personalized, and deeply integrated into the way modern sales teams work. And we’re just getting started. The Mission We are looking for a hands-on US Sales Team Lead to elevate our NAM sales motion to the next level. The US is already our #2 market (~30% of revenue), and we want to make it #1. But we’re not looking for a corporate “director.” We want a builder, operator, and coach. Your mission: Improve outbound execution Increase pipeline quality Raise performance standards Develop AEs into killers You will directly manage a squad of AEs and work closely with Product, RevOps, and Growth This is not a strategy-only role. This is execution + coaching + systems. What You’ll Actually Do 1️⃣ Be in the Deals Join discovery calls weekly Review SPICED notes Help structure closing plans Push back on weak qualifications Improve multi-threading and champion building If a deal is above $20K ARR → you’re in. 2️⃣ Upgrade the Outbound Motion Improve messaging Improve targeting Enforce pipeline coverage (4x minimum) Make AEs accountable for self-sourcing Raise activity quality (not just volume) We don’t want a manager watching dashboards. We want someone fixing execution. 3️⃣ Raise the Coaching Standard Weekly deal reviews Call feedback Real qualification discipline No “happy ears” Clear exit criteria per stage If a rep says “it looks good” you ask: Where’s the economic buyer? What’s the timeline? What happens if they do nothing? 4️⃣ Drive Performance & Culture Set clear standards Hold reps accountable Build competitiveness Create intensity without toxicity Raise quotas over time We want a high-performance culture, not comfort. What Success Looks Like Win rate improvement (clear + measurable) Stronger outbound contribution 4x+ pipeline coverage consistently Higher average deal size AEs consistently hitting quota Clean HubSpot hygiene Profile We’re Looking For 6–10 years in B2B SaaS sales 1year + as first-line manager OR elite AE ready to step up with outside management experience Proven overperformance (President’s Club type) Experience managing ACVs $10K–$100K+ Strong deal inspection discipline Comfortable being direct and demanding CRM-native (HubSpot or Salesforce) Obsessed with performance AI enthousiast Bonus: SalesTech / Sales Engagement background Experience managing both inbound & outbound Familiar with structured qualification frameworks Who This Is NOT For Corporate director who only does strategy Manager who avoids confrontation “Good vibes only” leader Someone uncomfortable being in the weeds Why This Role Is Different High standards AI-first sales org Product-led + sales-led hybrid motion Massive growth ambition Real ownership Compensation Competitive base + aggressive variable Clear performance-based progression Potential path to Director once proven Interview Process Talent screen with Victoire Deep dive with Yann VP of Sales (deal inspection simulation) Business case CEO interview References