GTM Engineer - Sales
Remote | Full-Time | Elefante RevOps
About the Role
At elefante RevOps, we don’t run marketing for clicks, we build revenue engines. As a Sales GTM Engineer, you’ll own the strategy and execution of account-based programs that generate qualified pipeline, not vanity metrics.
This role sits at the intersection of RevOps, demand generation, outbound, and lifecycle marketing. You’ll work closely with sales and leadership to identify high-value accounts, orchestrate inbound + outbound motions, and ensure every touchpoint (ads, website, content, outreach) moves accounts closer to revenue.
We’re looking for a systems-first marketer who understands how accounts buy, how pipelines are built, and how marketing earns its seat at the revenue table. If you love turning messy signals into clean programs and can balance creativity with operational rigor, this is your lane.
Your Mission
Generate predictable pipeline from the right accounts by aligning marketing, sales, and ops around a focused GTM motion.
That means:
- Building campaigns around accounts, not personas
- Turning content, ads, and outreach into revenue leverage
- Measuring success by SQLs and pipeline influence not impressions
30/60/90-Day Ramp PlanDay 0–14: Culture & Orientation
- Immerse yourself in elefante’s mission, values, and voice
- Understand how we think about GTM, RevOps, and education-led growth
- Get familiar with the team, workflows, and expectations
- Observe how sales, marketing, and RevOps collaborate on pipeline
Day 0–30: GTM & RevOps Foundations
- Learn elefante’s ICPs, account segmentation, and buying committee logic
- Deep dive into our tech stack:
- HubSpot (CRM + Marketing Hub)
- Clay (account enrichment & segmentation)
- Instantly (Outbound tool)
- LinkedIn posts & Sales Navigator
- Website & conversion tracking
- Audit existing inbound and outbound flows
- Learn how we measure pipeline influence and SQL quality
- Begin supporting:
- Target account research
- Inbound lead routing and qualification
- Early GTM content and campaign setup
Day 31–60: Functional Ownership
- Own execution of 1–2 GTM campaigns end-to-end
- Launch and optimize:
- Account-based outbound support (lists, personalization logic, enablement)
- Inbound lead magnets (cheat sheets, gated content, testimonials)
- Website conversion paths and lead nurturing sequences
- Partner with sales to:
- Align target account lists
- Support outbound with marketing air cover
- Begin managing paid efforts (LinkedIn Ads):
- Audience building
- Messaging tests
- Funnel alignment
- Report on performance tied to:
- SQLs
- Account engagement
- Pipeline contribution
Day 61–90: Impact & Scale
- Fully own elefante’s GTM motion
- Scale inbound and outbound programs across multiple ICPs
- Optimize:
- Lead scoring and routing
- Nurture flows
- Retargeting and account-level ads
- Collaborate with leadership on:
- Quarterly GTM strategy
- New growth experiments
- Cross-channel optimization
- Drive measurable pipeline impact from marketing-led initiatives
Day 90: 100% Ramped
- You’re independently running GTM programs
- Sales trusts marketing because it produces real pipeline
- You can clearly explain how marketing activities map to revenue
- You’re improving speed-to-SQL and deal quality
- You’re helping Elefante scale smarter not louder
GTM Engineer: Measurement of Impact (Crawl → Walk → Run)
Crawl (Days 0–30): Foundation & SignalFocus: Account intelligence and inbound readiness
Measurement:
- Accounts segmented and activated
- Inbound lead quality improvement
- Early engagement signals from target accounts
Walk (Days 31–60): Pipeline ActivationFocus: SQL generation and account engagement
Measurement:
- Marketing-sourced and marketing-influenced SQLs
- Conversion rate from lead → SQL
- Engagement across GTM campaigns
Run (Days 61–90): Revenue InfluenceFocus: Scalable GTM contribution
Measurement:
- Pipeline value influenced by GTM
- Cost per SQL
- Account progression through funnel stages
Responsibilities & Performance Expectations
This is a hands-on, execution-heavy role. You’ll be expected to:
- Generate inbound and outbound leads through ABM programs
- Build and manage target account lists using Clay and HubSpot
- Own marketing operations:
- Website conversion optimization
- Testimonials and case study workflows
- SEO basics and content distribution
- Lead nurturing and lifecycle automation
- Launch and manage paid campaigns (primarily LinkedIn Ads)
- Create and deploy lead magnets (cheat sheets, guides, frameworks)
- Partner with sales to align outreach and follow-up
- Monitor and optimize lead scoring, routing, and attribution
- Report on performance with a revenue-first lens
- Continuously test, learn, and improve ABM plays
- Post on LinkedIn Daily, build your personal brand promoting elefante
Individual Goals (Example Targets)
- Generate 3–5 marketing-sourced SQLs per week (qualified disco)
- Support $70,000 in monthly pipeline influenced
- Improve lead-to-SQL conversion rate MoM
- Reduce time-to-first-touch for inbound leads
About You
- Strong marketing ops and GTM instincts
- RevOps background
- Revenue-minded you care about pipeline, not vanity metrics
- Comfortable working cross-functionally with sales
- Detail-oriented, systems-driven, and analytical
- Confident running campaigns end-to-end
- Clear communicator (written and verbal)
- Familiar with:
- HubSpot (CRM + Marketing Hub)
- Clay and Instantly
- LinkedIn Ads & Sales Navigator
- Experience with B2B SaaS or services marketing
- Thrives in fast-moving, high-ownership environments
How We Work- Educator > Executor – We teach growth systems, not just deploy tools
- Revenue > Reach – Pipeline beats impressions
- Systems > Hacks – Repeatability wins
- High Standards, Low Ego – We care deeply and improve fast
- Sharp, Human, Witty – Serious work, no corporate nonsense
How to ApplySubmit your application by filling out the application form.