Revenue Operations Analyst (CRM & Data Systems)

Revenue Operations Analyst AccuWeather is seeking a Revenue Operations Analyst to join its Marketing team to own and optimize the data and systems layer that powers our go-to-market execution. This role will be responsible for managing our CRM ecosystem (HubSpot, Dynamics), supporting data workflows across sales and marketing, and helping operationalize targeting, enrichment, and external signal-based prioritization. This is a highly cross-functional role that sits at the intersection of marketing, sales, and partnerships, ensuring that our revenue systems are accurate , scalable, and aligned to how we go to market. This role focuses on execution and optimization of revenue systems and data. It works closely with GTM leadership to operationalize strategy and ensure systems support how we go to market. Key Responsibilities and Duties CRM & Data Infrastructure Own day-to-day administration of HubSpot and support CRM ecosystem (including Dynamics as needed) Manage workflows, properties, pipelines, and data structure Ensure data integrity, consistency, and governance across all revenue systems Maintain and optimize lead, account, and contact data models Lead Flow & Lifecycle Execution Execute and maintain lead routing, tagging, and lifecycle progression across marketing and sales Support implementation of standardized cadences and processes Monitor and troubleshoot breakdowns in lead flow and pipeline movement Targeting, Enrichment & Signals Support building and maintaining target accounts and contact lists Execute enrichment workflows using tools such as Clay and other data providers Help integrate and operationalize external signals (intent data, behavioral triggers, firmographic updates) Tag, segment, and prepare data for activation within CRM and outbound workflows Reporting & Insights Support Build and maintain dashboards and reports for pipeline, conversion, campaign attribution, and performance tracking Ensure consistency in reporting definitions and metrics Support business reviews with accurate and timely data Systems Integration & Workflow Execution Support integration between HubSpot and external tools (e.g., enrichment platforms, partner tools, vendor systems) Work with external vendors and agency partners as needed to support data and system execution Configure workflows that connect data inputs to sales and marketing execution Continuously identify opportunities to improve automation and reduce manual effort What Success Looks Like Clean, reliable data across CRM and supporting systems Consistent, scalable lead flow and lifecycle management High-quality, actionable target lists and enriched data Clear visibility into pipeline and performance Efficient execution of GTM workflows across tools Qualifications 2–4 years of experience in Revenue Operations, Marketing Operations, or related field Experience working in HubSpot or similar CRM environments (Dynamics experience a plus) Strong understanding of sales and marketing data structures Familiarity with enrichment tools, data providers, and signal-based workflows (Clay is a plus) Detail-oriented with strong problem-solving skills Comfortable working cross-functionally with marketing, sales, and operations Benefits Competitive salary commensurate with experience Comprehensive healthcare and dental benefits. 401(k) retirement plan with 50% company match. A collaborative work environment. If you are a highly motivated, organized, and dynamic professional with the skills and experience to excel in this role, we invite you to join our team and make a significant impact on our organization's success. About AccuWeather AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making. Billions of people around the world rely on AccuWeather’s proven Superior Accuracy™ across our consumer digital platforms. AccuWeather.com is the #1 weather destination and one of the top 100 most-visited websites in the world, and our award-winning AccuWeather app delivers detailed real-time forecasts to millions of smartphones. AccuWeather forecasts also appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW® reach an audience of over 125 million on cable and streaming platforms including DirecTV, Charter Communications - Spectrum, Verizon, Philo, Frndly TV, Comcast’s Xfinity X1 and Xfinity Stream, Roku, Xumo, Rockbot, LG, and Amazon Freevee. AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally. Dr. Joel Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Myers, a leading creative thinker and visionary, has been called “the most accurate man in weather” by The New York Times and has been recognized as one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs. Commitment to Diversity & Inclusion AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to [email protected] and let us know the nature of your request and your contact information.