Retention Marketing Manager

About the Job Mars Men is one of the fastest growing DTC brands in the US, achieving $100M run rate in less then 18 months. Recently backed by L Catterton, Mars Men is positioned to become the leading men’s health brand in the supplement space. We operate across DTC, retail, and emerging channels, and are entering our next phase of growth as we continue scaling the business. As our Retention Marketing Manager, you will own and optimize the customer lifecycle across email, SMS, subscriptions, and retention focused initiatives. You’ll work closely with Growth, Creative, and Operations teams to build thoughtful, high-performing customer experiences that increase engagement, improve retention, and maximize subscriber lifetime value. This role is ideal for someone who combines strong analytical thinking with excellent creative instincts. You move quickly, test constantly, care deeply about customer experience, and understand how to create messaging that feels personal, authentic, and conversion-driven rather than overly promotional. What You’ll Do: Own execution and optimization of lifecycle marketing across email, SMS, and subscription touchpoints Build, manage, and optimize automated flows, campaigns, segmentation strategies, and customer journeys Analyze retention, engagement, and subscription performance metrics to identify opportunities for growth and optimization Partner closely with Creative and Growth teams to develop high-performing retention content and campaigns Continuously test messaging, offers, timing, segmentation, and creative to improve performance across channels Monitor subscriber behavior and lifecycle trends to improve customer experience and reduce churn Support subscription optimization initiatives across platforms such as Recharge, Stay AI, Skio, or similar tools Must-Have Requirements 4+ years of experience in retention, lifecycle, CRM, or subscription marketing at a DTC or subscription-based brand Strong understanding of retention, subscription, and lifecycle marketing metrics Hands-on experience with Klaviyo, Postscript (or similar SMS platform), Alia (or similar), and subscription platforms such as Recharge, Stay AI, or Skio Strong analytical mindset with a passion for testing, optimization, and performance improvement Excellent taste in copy and content with the ability to create messaging that feels authentic, conversational, and customer-first Highly organized and execution-oriented with the ability to move quickly across multiple priorities Comfortable operating in a fast-paced, high-growth environment with a strong bias toward action and iteration Life at Mars Men Competitive Compensation – We offer a strong salary and benefits package, tailored to attract top talent Remote Work Environment – Our team is remote, offering full flexibility to work from home Autonomy & Ownership – You’ll have the freedom to run your own systems and make real impact Time Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday off Parental Leave – Generous paid parental leave for growing families Health Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents 401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation) $200 Annual Superpower Membership Growth & Development – We invest in your professional development with ongoing learning opportunities