At
DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!
Overview
Join us as we build the ultimate DICK'S Media network. You will have the opportunity to shape the engine where the biggest Sports brands in the world compete to win with our athletes. If you are ready to make a difference as part of the world’s greatest sports company, apply to join our team today!
The Marketing Media Reporting Analyst is responsible for supporting the goals and objectives of the reporting and measurement team - evangelizing and socializing performance reporting of DICK’S Retail Media Network for both internal and external clients. This resource will operationalize the components of Media Network reporting including the centralization of performance across multiple channels, analyzing campaign performance, and socialization of key insights.
Job Duties And Responsibilities
- Centralize reporting domains across relevant media network channels
- Collaborate with agency partners to access channel level reporting
- Integrate performance KPIs and benchmarks from both onsite and offsite channels to deliver a comprehensive campaign-level view
- Make strategic recommendations based on performance analysis and consumer insights
- Aid in educating brand partners about the health and performance of a given campaign by layering qualitative and quantitative learnings
- Translate KPIs and benchmarks into actionable insights to support strategic shifts in media plans mid-flight
- Conduct ad-hoc analysis by pulling data from multiple sources including historical performance, trends, and benchmarking
- Support the socialization of performance insights across the enterprise and with brand partners
- Report on performance of digital marketing tests for leadership and communicate through email/ presentations; disseminate insights internally in aggregate across vendors and campaign-specific reports
- Foster Partnerships with Platform and Agency partners
- Actively communicate and collaborate with third party marketing ad operations partner to successfully access relevant data
- Develop and nurture relationships with agency partners to refine reporting outputs for all relevant channels
Qualifications
- Bachelor's Degree in Statistics, Math, Finance, Economics
- 1-3 years of experience in Digital marketing and/or Media marketing
- Experience with Tableau (or related data visualization tool)
- Familiarity with / Knowledge of digital marketing KPIs (e.g. CPC, CAC, etc…)
- Knowledge of data mining / database structures - SQL knowledge preferred, but not required
- Experience with BI tools (e.g. Qlik, Power BI, etc.) preferred - R experience preferred, but not required
Virtual Requirements
At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.
To ensure a smooth and secure experience, please note the following:
- Cameras must be on during all virtual interviews.
- AI tools are not permitted to be used by the candidate during any part of the interview process.
- Offers are contingent upon a satisfactory background check which may include ID verification.
If you have any questions or need accommodations, we’re here to help. Thanks for helping us keep the process fair and secure for everyone!
Targeted Pay Range: $54,600.00 - $90,900.00. This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and equitable pay.DICK'S Sporting Goods complies with all state paid leave requirements. We also offer a generous suite of benefits. To learn more, visit www.benefityourliferesources.com.