Relationship Lead

About Packt

Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses.

For more details, visit www.packtpub.com.

Overview

The Relationship Lead (RL) plays a pivotal role in Packt’s tech publishing ecosystem by driving both the acquisition of high-caliber authors and the execution of structured pre- and post-publication marketing initiatives.

As a dynamic link between subject matter experts, game developers, embedded engineers, technical artists, firmware developers, open-source contributors, and practitioner communities, the RL is responsible for discovering influential voices, nurturing long-term expert relationships, and ensuring that each title achieves visibility, engagement, and measurable commercial success across multiple channels.

This is a strategic, outward-facing DevRel role that requires a blend of relationship-building skills, campaign ownership, community fluency, and commercial awareness. This is NOT A SALES role. It is a growth-driven DevRel and ecosystem-building role.

Experience working in:

• Game development ecosystems (Unity, Unreal, Godot, Blender)

• Graphics pipelines, rendering, shaders

• Embedded systems, firmware, RTOS, IoT, Edge AI

• Or developer relations / community roles in technical domains
  will be considered a strong plus.

Key Responsibilities

Post-Publication Marketing & Building Your Network of Tech Influencers

• Drive book visibility across Amazon, Packt.com (Direct), and third-party channels by executing structured outreach and campaign initiatives.

• Develop and execute influencer-focused campaigns by identifying respected voices in Game Dev and Embedded ecosystems across LinkedIn, YouTube, Discord, Reddit, GitHub, and industry forums.

• Secure endorsements, testimonials, guest posts, and co-created content from domain experts.

• Design title-specific promotion plans including Reviewer outreach, Community activations, Contributor-driven campaigns, Targeted list-building initiatives

• Partner with Growth to support metadata optimization, keyword alignment, and audience-specific messaging.

• Track campaign performance including review velocity, sentiment trends, and community engagement.
• You are accountable for ensuring expert relationships translate into measurable campaign impact.
  

Bulk Orders, Vendor Strategy & Partnerships

• Develop strategic partnerships that drive both community reach and commercial value.

• Build relationships with:
• Game studios (indie & AAA)
• Embedded engineering teams
• Training providers
• Vendor partners
• Conference organizers
• Identify and secure bulk purchase opportunities from studios, universities, bootcamps, and technical training partners.

• Explore licensing or long-term collaboration models with ecosystem partners.
• Coordinate internally with sales and marketing to align pricing, positioning, and execution for bulk opportunities.
  

Strategic Community & Developer Relations (DevRel)

• Build and activate developer ecosystems within Game Dev and Embedded Systems.

• Engage communities across GitHub, Reddit, Discord, Stack Overflow, and developer forums.

• Plan and support:
• Webinars
• AMAs
• Expert panels
• Technical workshops
• Conference collaborations
• Drive direct list growth through:
• Free events
• Vendor partnerships
• Co-branded landing pages
• Community activations
• Gather community insights to inform publishing priorities and future titles.

Amazon Review & Reputation Management

• Identify and engage credible Amazon reviewers.

• Coordinate structured reviewer outreach programs.

• Activate reader communities for post-launch review momentum.

• Track review volume, quality, and sentiment.

• Build scalable review acquisition systems to sustain visibility beyond launch cycles.

Why Work at Packt

We are a global and remote-first business with most of our team based in India and the UK. We recognize how important our people are and acknowledge and support the things that are important to them. Our culture is open and informal and based around learning. We love sharing ideas and we want everyone to feel that they have an input into how the business works. We are a fun place to work but with a focus on performance and personal development providing opportunities for personal growth and career progression.
We try to achieve this by:

• Ensuring a positive working environment for all team members, supportive of flexible and remote work.

• Supporting individual development through growth opportunities and internal mobility.

• Encouraging social collaboration within teams and communities and knowledge-sharing.

• Fostering a culture that supports a healthy work-life balance.

We focus on the full employee experience. We seek to achieve this by:

• Providing a broad range of benefits and initiatives.

• Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility.

• Celebrating success stories and encouraging peer-to-peer recognition.

• Fostering a culture of self-development.

• Providing a work environment where the best idea wins, and challenges are encouraged.

Benefits:

You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us.

• Bonus scheme

• 5 day working week

• 25 days annual holiday (plus bank holidays)

• Flexible hours: choose how, when, and where you work within India
  

Gross Salary: 40K- 70K fixed per month (depending on relevant experience and /skills)

Disclaimer: Packt does not authorize any third-party consultancies, influencers, or agencies to offer employment opportunities on our behalf. We are not involved in any financial transactions with these parties. Our hiring process is managed internally, and all applications should be made through the official procedures outlined in our job listings.