Regional Marketing Director, North America

About Us HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 4000 midsize and multinational companies. Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Come and be you with us Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us. You’re a results-driven marketing leader to own strategy and execution across the US, Canada, and LATAM. You’ll drive full-funnel campaigns that fuel growth, strengthen brand presence, and deliver measurable pipeline and revenue. Reporting to the VP of Community & Engagement, you’ll lead a regional team, partner with sales, and shape how our brand shows up in market. Ideal for a strategic, commercially-minded leader who thrives on impact and growth. Requirements Requirements are often considered a measure of how equipped you are to do the job, but sometimes, they aren’t the only factor. If you don’t have nearly enough experience, or not all the skills, we’d still like to hear from you. This could be the perfect fit for you and us. 10+ years in senior B2B SaaS marketing, with proven revenue impact. Expertise in integrated, full-funnel strategies across SMB, mid-market, and enterprise. Strong commercial acumen with deep knowledge of marketing performance metrics. Familiarity with North American GTM landscapes and executive-level buyer personas. Experience influencing senior stakeholders as the regional strategic voice. What will you do? Own and execute the North America marketing strategy, aligned with global goals and regional dynamics. Serve as a trusted advisor to senior stakeholders, sharing market insights and shaping GTM priorities. Balance long-term vision with agile, data-driven strategies tied to commercial outcomes. Build a performance culture, using funnel metrics, ROI, and dashboards to guide decisions. Drive full-funnel growth across brand, demand gen, ABM, and customer marketing. Partner with sales to co-own pipeline targets, improve win rates, and ensure revenue accountability. Champion customer advocacy, embedding insights and success stories into campaigns. Lead, coach, and grow a high-performing regional marketing team. Ensure cross-functional alignment with sales, product, CS, RevOps, and finance. Own regional channels (events, content, PR, digital) to boost brand visibility and pipeline. Partner with global brand/PR teams to strengthen market influence in North America. ***We welcome remote candidates based in the EST time zone. For those in the New York Metro Area, we follow a hybrid model and ask team members to join us in our NYC office 2–3 days per week (Tuesday–Thursday). We truly value the energy and collaboration of in-person time and hope you will too! Base salaries for this role range from $191,000 - $250,000 per year. Join our village HiBob is a village filled with amazing people and we’re especially proud of that. It’s a place where Bobbers can be themselves. We’re about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you’ll receive competitive compensation, benefits, and pre-IPO equity alongside all of this: Stock options at a high-growth unicorn startup 100% subsidized medical, dental, and vision coverage for employees 401(k) with a 3% company match effective the month following your start date Hybrid working model for bobbers in the NY metro area Work from home allowance to get your home office set up! Temporary remote work-from-anywhere in the world for up to 2 months after 6 months of employment Annual Headspace subscription and wellness benefits Two social impact days per year for volunteering Bob balance days - 4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter Employee referral program - $2,500 bonus for each successful referral with an additional ambassador bonus Fun and frequent social events (in-person and virtual) We love birthdays - take the day off and receive a special gift Dog-friendly office If this sounds like something you’ve been looking for, we’d love to have you. Come on, join our village!