Referral Relations Liaison (Marketing Position)

Referral Relations Liaison Medical-Legal Healthcare | Pennsylvania & New Jersey Remote with Travel (PA & NJ) Full-Time | Salaried About CarePath Injury Centers CarePath Injury Centers is a growing medical-legal healthcare practice providing coordinated diagnostic, rehabilitative, and therapeutic care for patients injured in motor vehicle accidents, work-related injuries, and personal injury cases . Our model is referral-driven, relationship-based, and built on trust with law firms, urgent care centers, primary care providers, and other referral partners throughout Pennsylvania and New Jersey. Position Overview We are seeking a Marketing Liaison / Business Development Representative to represent CarePath Injury Centers in the field and build new referral relationships across Pennsylvania and New Jersey . This role is ideal for someone who is comfortable traveling, confident in professional settings, and motivated by measurable results . While this position offers flexibility to work remotely when not traveling, in-person training, clinic shadowing, and strict performance guidelines are required . This is not a passive marketing role — it is an active relationship-building and growth position . Key Responsibilities: Relationship Development & Field Outreach Visit target law firms, urgent care centers, primary care offices, and other referral sources throughout PA and NJ Build and maintain long-term professional relationships Educate referral partners on CarePath’s services, process, and differentiators Schedule and attend in-person meetings, lunches, presentations, and events and include physicians as needed Manage sales pipeline and nurturing of leads Marketing & Campaign Execution Run targeted email outreach campaigns to referral partners Distribute CarePath media kits, service overviews, and updates Coordinate follow-ups and referral tracking Maintain accurate CRM or tracking documentation Performance & Reporting Meet defined weekly and monthly activity benchmarks (visits, outreach, follow-ups) Track referral growth and relationship development Provide regular reporting to leadership on territory activity and results Training & Internal Collaboration Complete in-person onboarding and clinic shadowing Maintain a strong understanding of CarePath’s clinical services and workflows Coordinate with leadership, operations, and clinical teams Travel & Work Structure Frequent regional travel required (Pennsylvania & New Jersey) Remote work permitted when not traveling Must be comfortable with driving, scheduling visits, and managing a territory independently In-person training and ongoing office visits required Qualifications Experience in healthcare marketing, medical liaison, business development, or referral-based sales Strong interpersonal and communication skills Comfortable presenting to professionals (attorneys, providers, administrators) Self-directed, organized, and results-driven Valid driver’s license and reliable transportation CRM or outreach tracking experience preferred Medical-legal, PI, WC, or healthcare referral experience is strongly preferred but not required. Compensation & Incentives Base Salary: $60,000 – $80,000 , based on experience PTO Package & Paid Company Holidays Healthcare Allowance Stipend Professional growth & support Why Join CarePath? Direct impact on company growth Autonomy with clear expectations Opportunity to build a regional territory Growing, multi-location healthcare organization Leadership that values feedback, accountability, and results