Public Relations Specialist II

We are looking for a Public Relations Specialist II to join our Digital PR Team. Reporting to the Senior Manager, Public Relations, the Public Relations Specialist II executes data-driven PR campaigns to power the success of BOLD’s multiple B2C brands in the US and internationally. This role requires experience working with reporters to secure press coverage on behalf of companies, as well as a deep understanding of the US media landscape, PR trends and best practices. ABOUT THIS TEAM Sitting in our Marketing Department, the Digital PR team works to raise brand awareness of BOLD brands in the media. We collaborate with top-notch social media, content, and SEO teams to amplify our brands’ online public presence through earned media in the US and globally. WHAT YOU’LL DO Working closely with the Sr. Director of Public Relations and Sr. Manager of Public Relations, support the health and performance of BOLD’s overall PR program Be responsible for directing the PR content calendar for specific brands, focusing specifically on growing brands’ earned media wins Write, edit, and pitch press releases and other content to external audiences, ghostwriting for spokesperson when necessary Develop and foster relationships with key reporters to support earned media coverage, responding to inbound press inquiries and helping coordinate media interviews as needed Build BOLD brands’ reputations as critical players in the resume and career advice space Collaborate across PR, content, social media, and career experts in order to generate ideas and identify opportunities to innovate and better engage with target audiences Help draft internally-run surveys, and then analyze and share findings with the press WHAT YOU’LL NEED Bachelor’s degree in English, communications, public relations or related field 5+ years of media relations experience, with a history of pitching content to the press and working with reporters A strong track record of pitching and securing press coverage Experience translating data from surveys into meaningful insights for external audiences Knowledge of CISION or other PR software platforms Ability to thrive in a fast-paced environment WHAT’S GOOD TO HAVE Background working at a PR agency Existing relationships with reporters at national publications and top online outlets with business and career focuses such as CNBC, Forbes, WSJ, NYT, Business Insider, etc. An understanding of job search, career, and job market-related trends and issues Familiarity with SEO best practices Experience running internal surveys to collect, analyze, and report on data Benefits Outstanding Compensation Competitive salary Bi-annual bonus 401(k) plan with match Equity in company Flexible spending accounts (health, dependent care) Internet and home office reimbursement 100% Full Health Benefits Medical, dental, and vision (optional plans for your family) Life & long-term disability insurance (optional) Mental health support and resources Wellness reimbursement (gym, health apps, etc.) Pet Insurance (optional) Flexible Time Away Flexible PTO Sick time policy Observed holidays Eligibility Eligible Hiring Locations This position is 100% remote, work from home. BOLD can hire full-time residents of the following U.S. States & Territories: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kentucky, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Puerto Rico, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin. California Residents: Please see our privacy notice for more info on how we handle your data. SELECT ONE: #LI-Remote Individual pay is based on location, transferable skills, experience, and other relevant factors. This estimated range is based on the best available market data and factors, all of which are subject to change. This position may also be eligible for a bonus and medical, dental, vision, life, short and long-term disability insurance, 401(k), paid time off, sick leave, and paid holidays, all subject to applicable plan terms. Starting pay range $80,000 — $100,000 USD About Bold We Transform Work Lives As an established global organization, BOLD helps people find jobs. Our story is one of growth, success, and professional fulfillment. We create digital products that have empowered millions of people in 180 countries to build stronger resumes, cover letters, and CVs. The result of our work helps people interview confidently, finding the right job in less time. Our employees are experts, learners, contributors, and creatives. We Celebrate And Promote Diversity And Inclusion We value our position as an Equal Opportunity Employer. We hire based on qualifications, merit, and our business needs. We don't discriminate regarding race, color, religion, gender, pregnancy, national origin or citizenship, ancestry, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, genetic information, or any other applicable characteristic protected by law. Under San Francisco's Fair Chance Ordinance, qualified applicants with arrest and conviction records will be considered for the position.