Programme & Campaign Manager to Consultant Assignment

Programme & Campaign Manager to Consultant Assignment Join a global leader in the food processing and packaging industry on an exciting assignment focused on driving integrated B2B marketing campaigns across international markets. Skicka ansökan This role offers the opportunity to shape campaign strategy, optimize customer journeys, and deliver measurable business impact through data-driven marketing initiatives. The assignment is fully remote within Sweden or Europe, starting in August 2026 and running for 12 months. About the Role As a Communication Integration - Programme & Campaign Manager, you will support local markets in planning, activating, optimizing, and evaluating integrated marketing campaigns. Acting as a strategic advisor, you will guide campaign development across the full customer journey, ensuring the right audiences, messages, content, and channels are aligned to achieve business objectives and KPI targets. Working closely with regional marketing teams, communications specialists, agencies, and stakeholders, you will help maximize campaign performance through data analysis, marketing automation, content strategy, and continuous optimization. Responsibilities Lead and support the planning, activation, and optimization of integrated B2B marketing campaigns across multiple markets Advise on audience segmentation, messaging frameworks, and campaign strategies throughout the marketing funnel Guide content localization and development, ensuring alignment with target audiences and business objectives Support the selection and optimization of digital and offline go-to-market channels, including marketing automation activities Collaborate with agencies and market teams to create engaging campaign assets, landing pages, and nurture flows Analyze campaign performance using Adobe Analytics and other reporting tools, providing actionable insights and recommendations Identify gaps and opportunities across awareness, engagement, and lead-generation stages to improve future campaign effectiveness Coordinate selected global Tier 1 programme activities and stakeholder collaboration across markets About You You are an experienced B2B marketing professional with a strong background in integrated campaign management and demand generation. You thrive in complex, international environments and enjoy collaborating with multiple stakeholders across functions and regions. Your combination of strategic thinking, analytical capabilities, and hands-on campaign experience enables you to drive measurable results while continuously improving customer engagement throughout the marketing funnel. Experience within manufacturing, food & beverage, or packaging industries will help you quickly understand the business context and target audiences. Experience and Skills Bachelor's degree in Marketing, Communications, Business Administration, or a related field (Master’s degree is considered a plus) Minimum 5 years of experience in B2B marketing, campaign management, or demand generation Proven experience planning, executing, and optimizing integrated B2B campaigns across digital and offline channels Strong knowledge of marketing automation platforms such as Pardot, Salesforce, or similar tools Experience working with Adobe Analytics, Google Analytics, Power BI, or equivalent reporting platforms to derive actionable insights Demonstrated success with lead-generation campaigns, audience segmentation, personalized messaging, and campaign optimization Practical experience using AI-driven marketing tools for content creation, personalization, audience insights, or campaign optimization Excellent stakeholder management, presentation, communication, and cross-functional collaboration skills Fluent English, written and spoken Meritorious Experience Experience within the food & beverage manufacturing or packaging industry Hands-on experience with Account-Based Marketing (ABM) programmes Experience working across multiple time zones and international markets Master’s degree in Digital Marketing, Marketing, Communications, or a related field About the assignment For this assignment you will be hired as a full-time consultant by Digitalenta. We offer our consultants a generous package including healthcare allowance, insurance policy, paid vacation days and pension savings. In addition, you'll also have a dedicated consultant manager available throughout your employment with us, in addition to optional networking activities with our network of consultants. Anställningsform Uthyrning Roll Marknadsföring och kommunikation Platser Remote Distansarbete Distansarbete Remote Varför jobba med oss? Kompetensplanering Vi har erfarenhet av att bygga digitala team och hjälper dig med kartläggning av behovet och de olika rollerna. Branschnätverk Med totalt 35 år i den digitala branschen har vi kontakter och nätverk som hjälper oss att hitta rätt talanger till ditt team. Kompetenssäkring Vi är i grunden digitala marknadsförare och kan därför bedöma digital kompetens. På riktigt! Flexibilitet och service Vi anpassar oss efter dig och dina behov. Arbetar agilt med nära kontakt under hela processen. Om Digitalenta Digitalenta är en nischad kompetenspartner inom marknadsföring, MarTech, data och AI. Med en unik mix av operativ erfarenhet, chefserfarenhet och rekryteringsexpertis förstår vi både dina utmaningar och möjligheter. Vi hjälper företag att bygga högpresterande team med skräddarsydda lösningar, oavsett om det handlar om att anställa rätt personer eller anlita konsulter. Vårt mål är enkelt : Att ge våra kunder den kompetens de behöver för att växa och nå framgång.