Product Owner - Conversion Rate Optimisation

We're growing our Product team! Role Overview: As a Product Owner, you’ll take full ownership of your product end-to-end — translating high-level stakeholder needs into clear, actionable requirements, driving delivery, and ensuring outcomes deliver real value. You’ll operate confidently across the full product lifecycle, working closely with internal commercial teams and external partners. Success means deeply understanding their needs and turning them into solutions that drive efficiency, improve conversion, and support Defaqto’s growth. What you'll do Drive roadmap delivery and product accountability Own and manage the product roadmap and backlog, setting clear priorities and ensuring a steady flow of delivery-ready work. Translate commercial objectives into well-defined user stories and acceptance criteria. Lead discovery and refinement, working with stakeholders to clarify needs and shape deliverable scope. Take accountability for delivery outcomes, making informed decisions on scope, sequencing and trade-offs to maximise value. Work closely with engineering teams Collaborate with developers, QA and analysts to ensure shared understanding of priorities and outcomes. Ensure requirements are clear and customer needs are accurately represented. Support planning, refinement and review sessions to keep delivery focused and unblocked. Promote strong agile practices and continuous improvement, including exploring new tools and ways of working. Manage stakeholder relationships and commercial priorities Build strong relationships with internal teams, acting as the key product contact for your area. Engage with external partners to understand needs and feed insights into the roadmap. Communicate progress, priorities, risks and dependencies clearly and regularly. Align stakeholders by translating strategic goals into clear product direction. Support effective collaboration Act as a connector across product, engineering and wider teams. Share clear updates on progress, risks and dependencies. Contribute to retrospectives and continuous improvement initiatives. Collaborate on conversion and experimentation initiatives Partner with Marketing, UX and Sales to support CRO and experimentation. Own the delivery of A/B and multivariate tests, ensuring clear requirements and robust tracking. Use data and insights to inform decisions and shape backlog priorities and product direction. What you'll need to succeed: We’re looking for a Product Owner who combines strong delivery discipline with the ability to operate independently, manage complex stakeholder relationships and drive real commercial outcomes. Essential requirements: 3+ years’ experience working as a Product Owner (or in a closely related role) within an agile environment. Strong backlog management skills, including writing clear user stories and acceptance criteria, breaking down high-level scope into deliverable increments, and prioritising effectively. Experience working with internal commercial or B2B stakeholders, with the ability to challenge, clarify and align around a clear product direction. Strong delivery management skills, bringing structure, pace and clarity to a team, and proactively managing risks and dependencies. Strong communication skills, with the ability to engage confidently across engineering teams, senior stakeholders and external partners. Experience supporting or contributing to conversion rate optimisation (CRO) programmes or A/B testing initiatives (e.g. defining requirements, writing test specifications, or collaborating with analytics and UX teams). Familiarity with web analytics and experimentation tools, and an understanding of how data informs product decisions. Comfortable working in a fast-paced, agile environment, managing multiple priorities effectively. Your approach to work: A pragmatic, outcome-focused mindset, able to make day -to-day decisions that maintain momentum while supporting commercial goals. Delivery-focused Important to know: Location: To be considered for this remote working role, you need to be permanently based in the UK. One day each month, you'll travel to South Wales to work with your key stakeholders so ideally, you'll be located within a couple of hours' drive. Right to Work: Applicants must already hold a legal right to work in the UK without time restrictions and without the need for future sponsorship. We are unable to provide Skilled Worker visa sponsorship.