Product Marketing Specialist

Job Description About your Role: As a Product Marketing Specialist, you will be a member of the marketing team in a fast-paced, end-to-end corporate marketing department that strives to continually test new approaches to improve performance. Reporting to the Senior Director of Product Marketing, the Product Marketing Specialist is responsible for deeply understanding customer targets, crafting compelling positioning and messaging, and creating omni-channel campaigns to drive enrollment and improve retention, supporting the company’s portfolio of programs. You will act as the strategic connective tissue between Marketing, School Operations, and other key cross-functional teams. Our diverse team values your contributions, thrives on collaboration, and celebrates successes together. Your role will be to ensure that prospective and existing customers are fully aware of, understand, and achieve value in what we offer, thus supporting Stride’s overall goals. SUMMARY: The Product Marketing Specialist will be responsible for planning, executing, and supporting marketing campaigns to support one or more of Stride’s products, programs, or initiatives. This includes working with stakeholders to deeply understand the target segment, understand product and program opportunities, set strategic campaign objectives, develop a campaign launch plan, partner with internal or external teams to develop appropriate communications elements for use in multiple on-and off-line channels, and influence opportunities to refine roadmaps. You’ll also measure the effectiveness and impact while contributing to an ongoing learning agenda through rigorous and agile testing. These businesses are Stride’s strategic growth priorities, and thus you will have many opportunities to innovate and make an impact to the organization. ESSENTIAL FUNCTIONS: Develop and implement comprehensive new product launch plans, including positioning, messaging, and go-to-market strategies Manage commercial launch plans and marketing campaigns including internal enablement plans as well as various digital marketing tactics, with the goal of customer acquisition and retention Develop go-to-market plans by working across Academic Services, School Operations, MarComm, Demand Generation, and Enrollment Operations Work with internal Creative / Dev Teams to create various deliverables including emails, landing pages, lead capture forms and reporting Work with internal and external stakeholders to develop compelling product content and collateral that effectively communicates the unique value proposition of our products to target audiences Collaborate with the school operations and product team to understand product features, benefits, and competitive differentiators, and incorporate them into enablement/launch strategies and materials. Work with our internal Market Research team to conduct market research to identify customer needs, market trends, and competitive landscape, and use the insights to inform marketing strategies and tactics. Monitor and analyze marketing metrics, such as website traffic, conversion rates, and lead generation, to evaluate the effectiveness of marketing initiatives and make data-driven recommendations for optimization. Develop A/B testing to optimize the product presentation to our target audience Serve as a credible subject matter expert with a working knowledge of areas of responsibility Forge strong relationships with internal teams and external organizations Ensure thorough, timely and accurate stakeholder communications Stay up-to-date with the latest trends, technologies, and best practices in online K-12 education and early professional development, product marketing, and digital marketing, and apply the knowledge to continuously improve our marketing strategies and tactics. This position has no formal supervisory responsibilities. There may be opportunities to supervise and mentor interns. MINIMUM REQUIRED QUALIFICATIONS: 4+ years of experience in marketing, ideally in product marketing OR brand management, or related cross-functional support roles Equivalent combination of education and experience Ability to manage multiple priorities on a daily basis and work independently with a strong bias for action Highly organized, detail-oriented, meets deadlines consistently, and able to drive clarity in the face of ambiguity Strong growth mindset, able to take in feedback and demonstrate continued growth Certificates and Licenses : None required. OTHER REQUIRED QUALIFICATIONS: Strong strategic thinking, analytical thinking, problem-solving skills Excellent presentation skills with ability to leverage technology effectively Excellent interpersonal and collaborative skills with ability to build strong working relationships Ability to work both independently and within a team-oriented environment Strong project management and organizational skills with attention to detail Excellent written and oral communication skills Experience setting and delivering against measurable marketing metrics Highly organized, detail-oriented, meets deadlines consistently Ability to prioritize effectively and manage competing priorities to deliver and drive results High level of quality and accountability for work product Ability to travel 10% of the time (minimal e.g. school board meetings / video shoot / team building events) Ability to clear required background check DESIRED QUALIFICATIONS: Product marketing or brand management experience Ed tech experience Adept an leveraging AI WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is a remote (i.e. at home) position Compensation & Benefits: Stride, Inc. considers a person’s education, experience, and qualifications, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee’s salary level. Salaries will differ based on these factors, the position’s level and expected contribution, and the employee’s benefits elections. Offers will typically be in the bottom half of the range. We anticipate the salary range to be $57,519.75 to $86,000.00. Eligible employees may receive a bonus. This salary is not guaranteed, as an individual’s compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off. The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is “at-will” as governed by the law of the state where the employee works. It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer. Job Type Regular The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is “at-will” as governed by the law of the state where the employee works. It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer. If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you can request the appropriate accommodation by contacting [email protected]. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities Stride, Inc. is an equal opportunity employer. Applicants receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status, or any other basis prohibited by federal, state, or local law. Stride, Inc. complies with all legally required affirmative action obligations. A pplicants will not be discriminated against because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.