Product Marketing Manger ( Remote)

Product Marketing Manager

Remote, US-based

Lumen Learning is hiring a Product Marketing Manager to help clearly communicate the value of our courseware to higher-ed faculty, academic leaders, and institutional decision-makers.

This individual contributor role supports product positioning, audience insights, competitive analysis, sales enablement, campaign content, and customer proof that help drive awareness, qualified engagement, adoption, and expansion.

This is a great fit for a collaborative, detail-oriented marketer who brings curiosity, follow-through, and hands-on execution and can translate product features, research, and customer insights into meaningful benefits for faculty and students.

To view the full job description and apply, please visit:

https://lumen-inc.breezy.hr/p/799ff875ca02-product-marketing-manager

What You’ll Do:

● Support positioning and messaging for priority courses, audiences, and strategic themes

● Conduct market and competitive research to inform messaging, personas, and campaign opportunities

● Translate product updates, customer insights, research findings, and faculty feedback into practical messaging for campaigns, Sales conversations, and customer engagement

● Support go-to-market planning and execution for priority courses, product updates, strategic themes, and key audience segments

● Execute marketing campaigns that generate qualified engagement from higher-ed faculty and academic stakeholders

● Create and manage email campaigns, nurture programs, course preview campaigns, webinar follow-up, reactivation campaigns, and targeted outreach

● Create sales enablement materials, including campaign briefs, email templates, sequence messaging, one-pagers, follow-up language, objection-handling resources, and course-specific messaging

● Support Sales handoffs by helping identify who engaged, what signal they showed, why they matter, and what next step may make sense

● Help develop faculty stories, customer quotes, testimonials, short videos, case-study content, and proof points

● Create and repurpose content, including short-form videos, webinar clips, faculty/customer story assets, social content, email content, landing page copy, campaign graphics, and other digital materials

● Support webinars, customer-facing programs, and selected field marketing activities that advance faculty engagement, customer proof, and priority course messaging

● Build and manage HubSpot campaign assets, workflows, segmentation, nurture campaigns, reporting, and follow-up tracking

● Partner with RevOps to support campaign tracking, lead routing, Sales handoffs, and visibility into audience engagement

● Contribute to additional marketing initiatives and cross-functional projects that support company priorities as needed

What We’re Looking For:

● 2–4+ years of experience in product marketing, B2B marketing, edtech marketing, content marketing, demand generation, sales enablement, or a related role

● Strong writing and messaging skills, with the ability to translate product updates, customer insights, and market needs into clear content for professional or academic audiences

● Experience supporting product positioning, audience messaging, competitive research, buyer or user personas, campaign content, or go-to-market materials

● Hands-on experience creating marketing assets such as email campaigns, webinar content, sales enablement materials, landing page copy, customer stories, or digital and visual content

● Comfort creating visual and digital content using tools such as Canva

● Experience using CRM or marketing automation tools, preferably HubSpot, to support campaigns, segmentation, and reporting

● Strong project management, communication, and collaboration skills, with the ability to work effectively across teams in a remote environment

● Sound judgment and follow-through, with the ability to take direction, move work forward, and know when to escalate questions or decisions

● Experience in higher education, edtech, learning technology, publishing, or another considered-purchase B2B market is preferred

● Preference for candidates located in the Central or Eastern Time Zone

About Lumen Learning

Lumen Learning’s mission is to enable unprecedented learning for all students, with an emphasis on ensuring that race, income, and gender are not predictors of success. We support faculty and institutions with courseware designed to create compelling learning experiences and improve student success through evidence-based teaching practices.

We are committed to building an organization that reflects the diversity of the communities and students we serve. Lumen Learning is proud to be an equal opportunity employer, and we strongly encourage applications from candidates of all backgrounds, including people from historically resilient and underrepresented communities.

Benefits

● Autonomy

● 401(k) matching

● Full employee medical premium covered by the company

● Flex PTO

● Paid holidays

● Work with exceptional people on an important, fulfilling mission

● Stock options

● Fully dispersed workforce