Product Marketing Manager

About MealSuite MealSuite builds end-to-end foodservice technology for healthcare and senior living organizations. Our mission is to help care teams deliver better dining experiences with less effort. We’re a fast-growing team working on meaningful problems that directly impact patient and resident care. About the Role We’re looking for a Product Marketing Manager to join our Growth Marketing team. Reporting to the Manager, Growth Marketing , you will define and scale product marketing at MealSuite by owning product positioning and translating it into high-impact growth marketing initiatives to drive pipeline and product adoption within the senior living and healthcare space. You will develop clear, differentiated messaging and go-to-market strategies that improve win rates and overall market impact. You will also partner cross-functionally to align teams around a consistent narrative and use market and customer insights to drive measurable business outcomes. What You’ll Do Partner with Product Managers to align new features with market needs and translate them into compelling value propositions. Develop core messaging frameworks, content, and narratives that power campaigns, ensure consistent storytelling across channels, and incorporate customer stories and proof points. Continuously refine and adapt product messaging based on market feedback, performance data, and evolving product capabilities. Own and execute go-to-market plans including launch coordination and partner with digital marketing manager on post-launch optimization activities. Collaborate with Sales Enablement and Customer Operations by equipping them with the narrative & materials needed to support their internal training and execution. Complete competitive research regularly and provide insights to Product, Growth Marketing, Customer Experience and Sales departments to support product development, enhance marketing efforts, and refine sales conversations. What You Bring 6–10 years of experience in product marketing or related roles (B2B SaaS preferred). Deep knowledge of B2B SaaS product marketing, including positioning, messaging, competitive differentiation, and how these impact revenue outcomes such as pipeline, win rates, and retention. Strong strategic thinking grounded in market research, customer insights, and data analysis, with the ability to independently identify market opportunities and refine strategy. Ability to thrive in a collaborative, fast-moving environment. Demonstrated experience launching product marketing initiatives that drive growth by influencing pipeline generation, win rates, product adoption, and retention, with a strong focus on defining and tracking key metrics. Experience conducting market research, customer insights work, and building or using competitive intelligence to inform strategy and positioning. University degree in Marketing, Business, or a related discipline required. Willingness to travel occasionally; valid passport with no travel restrictions (Canada/USA; Vietnam if required). Compensation: $103,300–$110,600 CAD OR $113,200-$120,500 USD per year This role requires working onsite in our Cambridge or Dallas office two days per week . If you’re more than an hour away, apply anyway we’re open to discussing options. Why You’ll Love Working Here Unlimited paid time off – yeah, you read that right! We trust our employees to build their own version of balance so they can feel rejuvenated to bring their best every day. Retirement savings support – we invest in your future with RRSP/401(k) matching at 100% up to 3%, because long-term security matters just as much as day-to-day balance. Health benefits – this includes medical, dental, and vision options, life & disability insurance, & paid maternity and parental leave. Hybrid flexibility – we value the collaboration, mentorship and learning that come from physically working next to one another, as well as the benefits that remote work can offer. Work-life balance – this is supported by the fact that more than 90% of current employees agree that their leader supports their wellbeing. An inclusive workplace – women account for 53% of our employees and 58% of people leaders. Participation in our equity program – we’d love for you to share in MealSuite's success as we continue to grow! Opportunities for career development and advancement – we support our employees in pursuing and achieving their professional goals. Purposeful work with a positive community impact – more than 90% of our North American employees agree that the company’s purpose aligns with their personal values. Learn more about our values at mealsuite.com/careers . We want to ensure that every qualified individual has an equal opportunity to work with us. If you require accommodation to our application process, please contact [email protected]. MealSuite uses AI-assisted tools during parts of the hiring process, including screening and workflow automation. All final hiring decisions are made by people. This is a current vacancy, and we are actively hiring for this position.