Product Marketing Manager

BlueCat provides a suite of solutions that help network, security, applications, and cloud and DevOps teams optimize the IP environment for outcomes that drive your business forward. At BlueCat, we take immense pride in our award-winning culture, an integral part of our identity. We are proud recipients of several prestigious accolades, including the "Great Place to Work" certification. By becoming a part of our team, you not only join a company at the forefront of technology but also become an integral member of Canada's top workplaces in various categories, including Technology , Today's Youth and Women , and Mental Health and Inclusion . We are seeking a skillful and experienced Product Marketing Manager to join our growing team. In this role, your primary responsibility will be to craft compelling messaging and content that resonates effectively with our target audience. Reporting to the Senior Director of Product Marketing, you will collaborate closely with cross-functional teams including product management, sales, corporate communications, demand, and customer marketing to create materials that competitively position BlueCat’s growing portfolio of solutions. The position is based in North America, subject to the terms of our hybrid work policy. About BlueCat Marketing You’ll be joining a growing team where you can experiment, propose, and execute new ideas within a critical industry (we power the world’s fortune 100s!). We strive for excellence in our respective disciplines, and we also take the time to celebrate our successes. We need your help in these critical areas: Messaging and Content Development • Craft compelling product messaging and narratives that highlight BlueCat’s value proposition, competitive advantage, and address customer challenges. • Develop a variety of customer-facing marketing materials, including presentations, datasheets, case studies, ebooks, video scripts, solution briefs, and white papers. • Partner with demand marketing teams to deliver key assets aligned with the buyer’s journey. Market and Competitive Analysis • Analyze industry trends, customer needs, and competitive landscape, to derive actionable insights. • Analyze market segmentation and identify opportunities for differentiation and growth. • Create and maintain sales tools that effectively position BlueCat vs. competitors (e.g., battlecards) Sales Enablement • Support the sales team by providing training on the messaging you create to enable effective & consistent communication of BlueCat value to customers. • Maintain a library of product marketing assets, appropriately meta-tagged for easy access and searchability, while archiving or updating outdated content. Customer Insights and Feedback • Gather customer feedback through interviews, surveys, and market analysis to inform product development and marketing strategies. • Advocate for the voice of the customer internally and ensure alignment with customer needs. Professional Qualifications • 5+ years in product marketing roles for enterprise software companies within the networking / IT industry. • Experience operating within a global organization, working across time zones and cultures. • Experience developing collaborative relationships across departments. • Provide writing samples that demonstrate the ability to effectively communicate complex, technical concepts. • Technical Aptitude: familiarity with networking, cloud, and cybersecurity technologies (specific experience with Network Observability, Network Monitoring, NetFlow and Packet data, is advantageous) • General knowledge of leading vendors in the Network Observability market (strengths, vulnerabilities, competitive positioning). • Familiarity with key marketing operations platforms (Monday.com, Gong, Highspot, Slack, Confluence, as well as MS Office Suite). Personal Characteristics • Entrepreneurial mindset, can-do attitude, adaptable, pro-active, and results driven. • Productive: able to work independently and is self-directed. • Team-oriented, open to professional discourse and feedback. • Organized and detail oriented, with an ability to manage concurrent projects. • Curiosity to learn our technology and industry. • Impeccable integrity and high ethical standards. If you share our enthusiasm for the future of our company and are eager to contribute to our vibrant workplace, we look forward to receiving your application! Our comprehensive benefits encompass your health, financial well-being, and overall wellness, and we are committed to providing an exceptional work environment, enriching employee programs, and fostering a remarkable company culture. At our core, we champion values such as transparency, curiosity, respect, and above all, the pursuit of enjoyment. In addition, we offer a range of appealing perks, including: A Professional Development Budget Dedicated Wellness Days and Wellness Week A Lifestyle Spending Account An Employee Recognition Program Join us in shaping the future of our organization, where your talent and dedication can truly thrive. We invite you to apply and become a valuable member of our team! BlueCat is an Equal Opportunity Employer that is committed to inclusion and diversity. We also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities. BlueCat will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. BlueCat participates in the E-Verify program to confirm the employment eligibility of new hires based in the USA. The E-Verify process is completed in conjunction with the Form I-9 Employment Eligibility Verification on or before the first day of work. E-Verify is not used as a tool to pre-screen candidates. For more information about E-Verify, please visit https://www.e-verify.gov/employees .