Product Manager

Product Manager The Company ApprovalMax is looking for a Product Manager to own two flagship products: ApprovalMax for Xero and ApprovalMax for QuickBooks Online. These are the company’s core revenue drivers, serving 20,000+ businesses across 70+ countries with accounts payable automation. The Role Currently, product management is handled alongside technical product leadership by one person. We’re splitting those responsibilities to go deeper on both sides. As a Product Manager you will own the market-facing half, understand customers, decide what to build and why, measuring whether it worked, and coordinate with Marketing and Customer Success. AI is a committed product direction, not an experiment. Engineering capacity is being invested in AI features, agentic flows, generative capabilities, ML-driven automation, and you’ll own the AI roadmap for these two products, as part of the broader product backlog. Remote — applicants must be based in the UK, Serbia, Moldova or Portuga l. What You’ll Do Own the product backlog for both core products — define priorities, produce Feature Cards, and make trade-off decisions grounded in customer impact and business value. Talk to customers directly. Understand AP workflows, pain points, and unmet needs. Develop and improve feedback channels (Canny, Intercom, CS escalations). Define success metrics before building, then use Amplitude, Databricks, and PowerBI to measure adoption, usage, and business impact after launch. Coordinate with Marketing on positioning, launch planning, and enablement. Work with Customer Success on post launch adoption, retention insights and roadmap visibility. Define and prioritise AI use cases for the product. Build the customer trust narrative for AI with risk-averse accountants and bookkeepers. Work in close daily partnership with the Technical Product Lead, with shared accountability for outcomes Must Have's 3+ years of product management experience in B2B SaaS. Demonstrable experience of owning a product backlog and making prioritisation decisions independently. Track record of using product analytics to defend or change a prioritisation decision — not just producing dashboards. Has shipped at least one AI-powered feature in B2B SaaS, or has run discovery that validated AI use cases with customers and translated them into a Feature Brief. Experience conducting customer research and translating findings into product decisions. Strong written and verbal communication in English. Effective in distributed, remote teams across time zones. Nice to Have Experience in accounting, finance, or AP automation software. Familiarity with the Xero or QuickBooks Online ecosystem. Experience in a product org that has transitioned to AI-first development practices. This Role Is Not For You If You’re uncomfortable with ambiguity — some processes are still forming and you’ll build structure as you go. You need a large support team. This is a lean setup, no dedicated researchers, analysts, or program managers. You prefer strategy decks over execution. This role means writing Feature Cards, analysing data, and talking to customers, not directing from a distance. What We offer: Growing international business with 10,000+ subscribers Regular performance-based compensation reviews Generous annual leave entitlement & 1 additional birthday day leave Home office setup reimbursement Health & Wellness reimbursement support Department Product Remote status Fully Remote About ApprovalMax Certain payment services for Approval Max are provided by The Currency Cloud Limited. Registered in England No. 06323311. Registered Office: Stewardship Building 1st Floor, 12 Steward Street London E1 6FQ. The Currency Cloud Limited is authorised by the Financial Conduct Authority under the Electronic Money Regulations 2011 for the issuing of electronic money (FRN: 900199) When funds are posted to your account, e-money is issued in exchange for these funds, by an Electronic Money Institution who we work with, called Currency Cloud. In line with regulatory requirements, Currency Cloud safeguards your funds. For more information click here To make a complaint, please refer to our complaints page . All testimonials, reviews, opinions, or case studies presented on the website may not be representative of all customers. Results may vary and customers agree to proceed at their own risk.